❗Starting from July 14, 2024, all agency accounts must be whitelisted by Taboola to correctly view and attribute traffic from Taboola. Before launching a campaign, be sure that your agency is whitelisted. We have already whitelisted all agency accounts that have been active in the past two years. However, if you still do not see traffic from Taboola, please contact your account manager or email support@taboola.com.
If you do not use AppsFlyer as an agency, no action is required.
Appsflyer provides the measurement, analytics, engagement, and fraud protection technologies. You can connect Taboola to Appsflyer by server-to-server integration and track conversions. Choose either Direct to App or Web to App methods of implementation depending on your campaign type.
Direct to App
In this method, your campaign creatives link to the App Store/Play Store (via AppsFlyer).
Pros:
Does not require custom development.
Provides accurate conversion tracking.
Cons:
Provides limited scope for conveying your campaign message (because the user lands directly in the App Store/Play Store).
For a detailed user guide, see the Resources section below.
Web to App
In this method:
Your campaign creatives link directly to a custom Landing Page
The CTAs on your Landing Page link to the App Store/Play Store (via AppsFlyer)
Pros:
You can convey your message to increase your users’ understanding of your product/ service via a custom Landing Page before they download the app.
Provides more accurate conversion tracking.
Cons:
Requires implementation of OneLink Smart Script on Landing Page
For a detailed user guide, see the Resources section below.
Cheat Sheet
The following table summarizes the 3 flows:
Method | Custom Dev? | Conversion and Tracking | Description |
Direct to App | No | Least likely to experience tracking discrepancies. | Your campaign creatives link to the App Store/Play Store (via AppsFlyer). |
Web to App | Yes | Typically, results in higher conversion rates. (You are able to convey your message via a custom Landing Page.)
Provides accurate conversion tracking - but requires custom dev such as Onelink Smart Script installation on the Landing page. | Your campaign creatives link directly to a Landing Page.
The CTAs on your Landing Page link to the App Store/Play Store (via AppsFlyer).
Tracking is achieved via custom development. (The Campaign Creative passes a Click ID to your Landing Page. Your Landing Page passes that ID to AppsFlyer using OneLink Smart Script.) |
Unsure of which way to go?
Consider starting with Direct to App. This is the quickest to set up, and provides accurate tracking.
For further guidance, reach out to your Taboola Account Manager.
Resources
AppsFlyer Integration User Guide - Web to App.pdf
400 KB Download
AppsFlyer Integration User Guide - Direct to App.pdf
300 KB Download