Before you start running campaigns with Realize, it’s important that you understand how your account and campaigns will be organized. This will help you to set up campaigns in a way that will help you to reach your goals.Your account will be organized into three main layers: Account, Campaign, and Ads.
Account
Your account is associated with your unique email address, password, and your billing information. Your account consists of one or more campaigns.
Campaign
Your campaign is where you set the branding text, budget and CPC, as well as the audience you want to target. Your campaigns contain one or more ads.
Ads
Ads are what the users see and click on in Taboola placements. Each ad includes:
Headline: The headline for your campaign item that will show under the media.
Media: The creative format that will appear above the headline in Taboola placements.
Landing Page URL: The URL of the landing page to which you want to direct the users that click on your content items. This could be any type of web page, such as a gallery, blog, article or video.
Here is a visual of Realize’s account organization:
