Note: This feature is currently in Limited Availability.
​
​

What are Engagements?

Engagements are valuable milestones in the purchase journey that occur between when someone clicks through to your website and when they eventually take valuable conversion actions. Taboola segments your engaged site visitors into two groups, “Engagers” and “Deep Engagers”. These groups are based on a user’s interest and interaction levels with your web content. Customer behaviors such as amount of pages viewed, time spent on site, or browsing your products will impact how users will be segmented into the two groups.
​
​

Engagements Lead to Conversions.

Engagements are conversion indicators; someone who has spent a lot of time on your site is much more likely to come back and convert than a new user who is discovering your brand for the first time. Optimizing for these valuable behavioral benchmarks can improve your overall success using the Taboola Platform, as well as across all marketing channels.

By targeting previously engaged audiences, you will be able to move users that are already in the awareness or consideration phase down the marketing funnel.

How are they calculated?

Our algorithm collects multiple signals from the events on your website. The milestones are set based on your unique customer journey. Signals such as recurring visits, time on site, scroll depth and the number of pages a user visited within a session are taken as an input into our algorithm. The strength and depth of these signals help determine the difference between “Engagers” and “Deep Engagers.”

How can I use Engagements in my campaigns?

Audiences based on Engagements will be automatically created in Backstage for you to target within backstage. This lets you remarket these users and reach them at the right moment with ads that are closer to the point of sale.

Things to note: