If you’re a marketer, your campaign goal is not necessary to get as many users to click on your campaign items, but for those users to take action on your site. Or in other words, optimize your users post-click performance. An action can be anything – Leaving contact details, buying a home, test-driving a car, completing a video, etc.

We put together 8 strategies that can increase the possibility of your users taking the actions you like, based on many tests that we ran in hundreds of campaigns.