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Campaign Management Overview
Maya avatar
Written by Maya
Updated over 2 weeks ago

The Campaign Management page allows you to take full control of what’s happening with your Realize campaigns. It shows you all of your campaigns and their settings. You can also create new campaigns and edit existing campaigns from this page.

You will see the following information for each campaign:

Name

Description

More Info

Campaign ID

This is the unique ID of the campaign.

Campaign

This is the name you chose for your campaign when setting it up. Clicking on the campaign name will take you to the reporting for that specific campaign.

Learn more about reporting for your campaign.

Status

This is where you'll see the current status of your campaign. There are ten possible statuses:

  • Pending: Campaign and campaign items are being reviewed by our content review team.

  • Running: Campaign is live.

  • Paused: Campaign is paused.

  • Depleted: The entire budget for the campaign has been spent.

  • Depleted for Current Month: The budget for the current month has been spent.

  • Pending Start Date: The campaign is not live yet, but will go live on the start date.

  • Rejected: The campaign cannot run due to policy violations.

  • Expired: The end date has passed.

  • Frozen: The campaign is not live due to billing issues.

  • Terminated: The campaign has been stopped by Taboola. Reach out to support@taboola.com with any questions.

Spending Model

Here, you will see if your budget is set to spend on a recurring monthly basis, or if the budget set is the total budget for the campaign. There are two Spending Model options:

  • Monthly Flight: This means you set a budget per month. This budget will reset every month.

  • Entire Campaign: This means the amount entered is the budget for the whole campaign, and will not reset at any time. The campaign will stop spending on the End Date input or when the budget depletes, whichever occurs first.

Spending Limit

This is the budget for your campaign. It is the maximum you are willing to spend within the set timeframe for your campaign, either monthly or for the entire campaign (see above: Spending Model).

If, for example, you enter $2,000 as your Spending Limit with a Monthly Flight spending model, that campaign will spend no more than $2,000 every month.

If you enter $2,000 as a Spending Limit with an Entire Budget spending model, the campaign will run until the budget is depleted or it reaches the set end date.

Daily Ad Delivery

This is how your campaign will spend its budget on a daily basis. There are two options:

  • Balanced: If you choose this option for your Daily Ad Delivery for your campaign, “Balanced” will appear in this column. This means your campaign will pace as evenly as possible throughout the month (if Monthly Flight is chosen for Spending Model) or over the course of your campaign (if Entire Campaign is chosen for Spending Model).

  • Strict: If you choose this for your Daily Ad Delivery for your campaign, a maximum daily spend amount will appear here. This is the maximum amount your campaign can spend in one day.

CPC

CPC, or Cost Per Click, is the amount of money you will pay each time a user clicks on your campaign item. You are not charged unless your campaign item is clicked.

Learn more about setting your CPC.

Start and End Dates

This shows the start and end dates of your campaign. If you didn’t set an end date while setting up the campaign, no end date will be shown.

Learn more about campaign duration.

Spent

This is the amount your campaign has spent so far. It will show the current month’s spend if you have chosen Monthly Flight for the Spending Model. It will show the full spend of your campaign to date if you have chosen Entire Budget for the Spending Model.

Quickly Edit Campaign Settings Inline

In addition to giving you an overview of what’s happening with your campaigns, the Campaign Management page has several inline controls that allow you to quickly edit your campaigns, too. This feature is available for the Spending Model, Spending Limit, Daily Ad Delivery, CPC, and End Date fields. To edit, hover over the field and click the pencil icon at the right of each field.

You can also play and pause your campaigns inline, using the play/pause button at the end of the campaign row.


Edit all Campaign Settings and Campaign Items

From the Campaign Management page, you can also access the Campaign Edit page, where you can edit all of your campaign settings at any time. Additionally, you can access the Campaign Inventory page, where you can edit your campaign items at any time.

To access these pages, take the following steps:

  1. Go to the Campaign Management page.

  2. Find the campaign you’d like to edit.

  3. Click on the pencil button if you’d like to edit campaign settings. To learn more about campaign settings, see About Campaign Settings.

  4. Click on the inventory button if you’d like to edit campaign items. To learn more about editing campaign items, see Adding and Editing Campaign Items.

Filtering Your Campaign

You can filter your campaigns by status on the Campaign Management page by using the dropdown at the top.

Searching and Exporting Campaigns

You can search through your list of campaigns using the search bar at the top of the campaign list. The search terms you input will apply to all visible campaign fields — for example, you can search by Campaign Name or Campaign ID.

You can also export the campaign list to Excel or Google Drive using the button next to the search bar.

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