Cost per Click, or CPC, is the amount you are willing to pay each time someone clicks on your campaign items. Although many people may see your campaign items, you’ll only pay when someone has shown real interest in your campaign item by clicking on it.
Keep in mind that your CPC will affect scale for your campaign. Generally, the higher the CPC, the more clicks you will receive. Learn more about how Realize’s auction works, and how your CPC bid affects your campaign’s scale.
Also, keep in mind that you should choose a CPC that will ensure you are hitting your campaign goals. In other words, how much is a click worth to you? Below, you'll find more information about setting the right CPC for your campaign.
Setting Your Campaign’s CPC
To get started, follow these steps:
Go to the Campaigns section.
Click +New and choose Campaign from the dropdown menu.
On the New Campaign page, go to the Budget and Bidding section, find the CPC Bid field, and input your CPC. Remember, this CPC will apply to every campaign item in your campaign. Please note, you will be able to add CPC value only if you choose 'Bid Control (CPC/CPM)' bidding strategy
After you have entered your CPC bid (along with the rest of your campaign settings), click Continue. You will then be able to start adding campaign items to your new campaign.
You can edit your CPC bid at any time by returning to the Edit Campaign page.