If you are tracking conversions for your Taboola campaign, you most likely have a CPA goal. In other words, you know how much you are willing to pay for one conversion - such as a purchase or email sign up.

Taboola allows you to input your CPA goal per campaign. This article will review how to input your CPA goal. Although this is an optional field, we strongly recommend filling it out at the launch of every campaign.

Setting Your Campaign's CPA Goal

To get started, do the following:

You can edit the CPA Goal at any time by returning to the Edit Campaign page.