Your campaign reports allow you to view and analyze your campaign data. In the reports you’ll find everything you need to understand what’s happening with your campaigns, including performance information that can be used to help you optimize your campaigns.
Below, you’ll find information about how to access the reports and what type of data you are able to see in the reports.
How to Access Reporting for Your Campaign
Campaign reporting is located on the Campaign Summary page. This page shows data at the campaign level. By default, when you land on the Campaign Summary page, you’ll see the last 7 days’ data for all your campaigns combined.
Campaign Summary Filters
There are a number of filters available to help you view your campaign data.
Date Range - To change the date range, click on the filter on the top right of the page.
By Campaign - To filter by a specific campaign, you can use the dropdown menu on the top left of the page.
By Platform, By Country, By Site, By Partner Name - To filter by platform, by country, by traffic source or by partner name (only if you have multiple accounts), click the +Add Filter button next to the campaign filter.
Then, select the filter you’d like to add.
Campaign Summary Reports
There are multiple types of reports on the Campaign Summary page, each giving you a different view of your campaign data.
Viewing Data by Time
One of the most common ways to look at your data is to divide it by time periods. Backstage allows you to view reports that will show your campaign data by day, by week or by month. To view this report, follow these steps:
Expert Tip!
Make sure you choose a date range that’s broad enough for your report selection. For example, if you want to see your month-over-month data, make sure you filter for more than one month at the top of the page.
Viewing Data by Campaign
This report will show data by campaign. To view this report, follow these steps:
Viewing Data by Site
This report shows your campaign data by traffic source (website). To view this report, follow these steps:
The By Site report also allows you to make CPC changes by traffic source. See here for more information on optimizing by traffic source.
Viewing Data by Location
This will show your campaign data by country, region or DMA (DMA is for US traffic only). To view this report, follow these steps:
Viewing Data by Platform
This report will show your campaign data by platform. To view this report, follow these steps:
You can learn about how to read your campaign data reporting here.
Viewing Data by Campaign Item
In addition to seeing data by campaigns, you can also view your data by campaign items. This allows you to view how traffic is performing for you at an item level, giving you more granular insight into your campaign overall. In order to view your data by campaign item, follow these steps:
In addition to viewing your data, you can also play and pause campaign items on this page. In order to do so, follow these steps:
Viewing Data by Hour of Day
This report will show data by hour of day. To view this report, follow these steps:
Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select dropdown next to the "Day of Week" tab.
Select the "Hour of Day" report.
Viewing Data by Day of Week
This report will show data by day of week. To view this report, follow these steps:
Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select the By Day of Week tab.