Why Use the Google Ads Pixel in your Realize Campaigns?

Reaching the right customer, at the right time, with the right message is the key to running a successful campaign. With 3rd party pixels, advertisers are able to measure audience behaviors on other platforms, as well as understand their users better.

The Google Ads Pixel for Realize campaigns is a 3rd party remarketing pixel that gives advertisers greater flexibility to engage their customers.

Leveraging Google’s pixel in your Realize campaigns will allow you to create custom audiences in the Google Ads platform in order to remarket your Realize audiences on Google Ads.

In order to remarket your Realize Audiences on Google, you will need to complete the following steps:
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https://googleads.g.doubleclick.net/pagead/viewthroughconversion/pixel_id/?value=[Pixel-ID]&currency_code=[Currency-code]&label=[Insert-Label-Here]&guid=ON

Here is a sample of a completed tag:

Finally, add this tag to Backstage under 3rd Party Tags

From this point, all users engaging with your Realize campaign will be ready for remarketing in Google Ads.