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Guidelines for Uploading and Targeting a Customer File
Guidelines for Uploading and Targeting a Customer File

Create a customer file audience in the 'Audience' page in Taboola Ads. Important Guidelines

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Written by Taboola
Updated over 3 years ago
  • CSV file with one column of hashed emails

  • We accept hashed emails, mobile device IDs, or 5 digit US zip codes of US customers only

    • Emails

      • Taboola will hash the emails on the client side without saving the emails on our servers.

    • Hashed Email: We are compatible only with SHA256 hashing

    • Mobile Device IDs: we accept mobile device IDs from both iOS and Android devices:

      • Mobile Device IDs on iOS devices are called "IDFAs"

      • Mobile Device IDs on Android devices are called "GAIDs" or "ADIDs"

  • U.S. Adults only: Your seed file should only contain users who are U.S. adults

  • At least 7500 records and no more than 3 Million records*

  • All emails should be lowercase before and after hashing

  • File size should be no larger than 100 MB

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