Taboola is connected with all the leading DMPs. If you are managing your 1P audiences in any of the platforms listed below, you can easily push them to Taboola by following the instructions below each one.
List of supported Integrations:
AppsFlyer
This option is available globally, with the strongest match rates coming from: US, UK, India, Israel, Korea, Mexico, Thailand
How to apply:
Add Taboola as a connection. Also see Appsflyer's Help Center
Determine which audiences you would like to use in your Taboola campaigns and connect those audiences to Taboola.. Also see Appsflyer Help Center Page.
Verify that the audience appears under "My Audiences" drop down menu found in the Campaign Edit Drawer of your Taboola Ads dashboard.
Note that audience size may be reduced due to match rate between the two networks
Adobe
Select the audiences you would like to send from Adobe to Taboola.
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Contact your Adobe consultant or Customer Care specialist and request to set up Taboola as a destination for these audiences.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
Liveramp
Create the segment/audience in the LiveRamp Connect Console
Extract the Liveramp audience Ids from the Liveramp Connect Console:
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Distribute the desired audiences to Taboola:
Select OUT → Enter Taboola as the destination → filling out any required fieldsVerify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
Lotame
Select the audiences you would like to send to Taboola.
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Send the selected platform from the Lotame platform to the Taboola integration.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
Navegg
Select the audiences you would like to send to Taboola.
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Send the selected platform from the Navegg platform to the Taboola integration.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page. Note that audience size may be reduced due to match rate between the two networks
Neustar
Select the audiences you would like to send to Taboola.
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Send the selected platform from the Neustar platform to the Taboola integration.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
Nielsen
Select the audiences you would like to send to Taboola.
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Send the selected platform from the Nielsen platform to the Taboola integration.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
Oracle Bluekai
Within the Oracle platform, navigate to ‘Install Apps’ page:
Navigate to ‘App Catalog’:
Search for "Taboola", and select "Taboola_AudienceInjection_1P":
Insert your Advertiser ID (Found in the Account Drop down in the top right of Taboola Ads):
Create the audience, and select the Audience Injection app as the destination:
**This app will only work for 1P data.Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
Retargetly
Select the audiences you would like to send to Taboola.
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Send the selected platform from the Retargetly platform to the Taboola integration.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
Krux/Salesforce Audience Studio
Select the audiences you would like to send to Taboola. To do so you will create the segment via Salesforce, and then select 'Taboola' as the activation platform
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page. Note that audience size may be reduced due to match rate between the two networks
Zeotap
Select the audiences you would like to send to Taboola.
Reach out to your Taboola Account Manager and provide the following details:
Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
Send the selected platform from the Zeotap platform to the Taboola integration.
Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
Note that audience size may be reduced due to match rate between the two networks
