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Send your 1st Party Audiences via DMP or MMP
Updated over a week ago

Advertisers can work with DMPs and MMPs to track activity and build user audiences. When you build an audience through your DMP or MMP, you can then pass those segments to Realize and use them on your campaigns! This is a great way to leverage your own CRM data directly on the open web.

What are DMPs?

Data Management Platform (DMP) - A data management platform is a 3rd party provider who can take your existing data and turn it into targetable data segments for use across various platforms.

What are MMPs?

Mobile Measurement Partners (MMP) - A mobile measurement partner is a 3rd party provider who specializes in mobile-app tracking and measurement. Aside from tracking app activity, some MMPs also have the ability to create audiences for targeting.

How To:

When you build an audience with the data management platform or certain mobile measurement partners, you are able to then pass those audiences to Realize for use on your campaigns.

Realize is connected with all the leading DMPs and MMPs. If you are managing your 1P audiences in any of the platforms listed below, you can easily push them to Realize by following the instructions below each one.

Audience targeting

List of supported Integrations:

Adex

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Adex IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: OS Data Solutions (Adex)

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the OS Data Solutions (Adex) platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Adobe Audience Manager

  1. Select the audiences you would like to send from Adobe Audience Manager to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Adobe Audience Manager IDs)

    • Realize Account Ids of all accounts you would like the segments applied to. If you want to make these audiences available on a network level - let your Account Manager know.

    • Indicate to your account manager that your DMP is: Adobe Audience Manager

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Contact your Adobe Audience Manager consultant or Customer Care specialist and request to set up Realize as a destination for these audiences.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.


    Note that audience size may be reduced due to match rate between the two networks

AppsFlyer

This option is available globally, with the strongest match rates coming from: US, UK, India, Israel, Korea, Mexico, Thailand

❗Starting from July 14, 2024, all agency accounts must be whitelisted by Realize to correctly view and attribute traffic from Realize. Before launching a campaign, be sure that your agency is whitelisted. We have already whitelisted all agency accounts that have been active in the past two years. However, if you still do not see traffic from Taboola, please contact your account manager or email support@taboola.com.

If you do not use AppsFlyer as an agency, no action is required.

How to apply:

  1. Add Taboola as a connection. Also see Appsflyer's Help Center

  2. Determine which audiences you would like to use in your Realize campaigns and connect those audiences to Taboola. Also see Appsflyer Help Center Page.

  3. Verify that the audience appears under "My Audiences" drop down menu found in the Campaign Edit Drawer of your Realize dashboard.

Note that audience size may be reduced due to match rate between the two networks

AudienceOne

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (AudienceOne IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: AudienceOne

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the AudienceOne platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Audigent

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Audigent IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Audigent

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Audigent platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Aumago

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Aumago IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Aumago

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Aumago platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Clever Data

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Clever Data IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Clever Data

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Clever Data platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Commanders Act

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Commanders Act IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Commanders Act

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Commanders Act platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

DataCurrent

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (DataCurrent IDs)

    • Realize Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: DataCurrent

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the DataCurrent platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Datonics

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Datonics IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Datonics

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Datonics platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Ermes

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Eulerian

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Intimate Merger

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

LiveRamp

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Lotame

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Lytics

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Navegg

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Neustar

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Nielsen

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Onaudience

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Oracle Bluekai

  1. Within the Oracle platform, navigate to ‘Install Apps’ page

  2. Navigate to ‘App Catalog’

  3. Search for "Taboola", and select "Taboola_AudienceInjection_1P"

  4. Insert your Advertiser ID found in the top left of the tracking window



  5. Create the audience, and select the Audience Injection app as the destination:
    **This app will only work for 1P data.

  6. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Retargetly

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

SK Planet

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Tail Digital

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Treasure Data

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

Zeotap

  1. Select the audiences you would like to send to Realize.

  2. Reach out to your Account Manager and provide the following details:

    • Audience name/s

    • Audience ID/s (Ermes IDs)

    • Realize Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know.

    • DMP: Ermes

  3. Your Account Manager will confirm that the audience setup on the Realize side has been completed.

  4. Send the selected platform from the Ermes platform to the Realize integration.

  5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

    Note that audience size may be reduced due to match rate between the two networks

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