Your landing page must contain company details and contact information.

It must link to your privacy policy and include advertorial disclosures where appropriate.

Links must not be broken and link to relevant content.

Avoid using countdown timers, auto-updating timestamps, or any suggestion that the offer is time-limited.

Do not use fake testimonials and link to social media sources, if relevant.

Include transcripts on all videos and ensure users have full playback control (sound, pause, stop, mute, etc.)

Image must not be blurry or pixelated; use the highest resolution possible for the sizing.

Image size must be a minimum width of 600px and a minimum length of 400px and be no more than 2.5 MB in size to serve all placement sizes.

Only images relevant to your product, offering, and landing page will be accepted.

Images must not contain pornographic, defamatory, or otherwise unlawful or immoral content, limited clothing, nudity, exaggerated facial expressions, depict unlawful or violent acts, be sexually suggestive, or include any infringing or offensive material.

Avoid using “before and after” images.

Avoid featuring celebrities or politicians without explicit permission.

Learn more about image guidelines.

The title and text must be spelled correctly and use proper grammar and punctuation.

The title and text must accurately represent your product and offering and be relevant to your landing page.

Titles should consistently follow the grammar or styling rules of the language they are written in. For example:

Avoid capitalizing the entire title and whole words in it.

Avoid exaggerated claims and overpromising, such as guarantees or money-making and unsubstantiated health claims.

Refrain from suggesting a concrete outcome and using absolute language and words such as “cure,” “prevent,” or “stop.”

Avoid using an exaggerated tone or punctuation, such as including multiple exclamation marks or words like “WOW,” “Shocking,” or “Never.”

All statistics should be authentic and have a valid source and reference.

Include all required disclosures and licensing details with linked sources for verification.

Avoid using comparative claims to other products, conventional medicine, or medical procedures.

Any claim should be supported by reviewed and authentic research with linked sources for verification.

Claims should refer to symptoms rather than to diseases or conditions.

Avoid exaggerated claims and false promises that are unverifiable, such as “reduce weight” or “look younger.”

Include all required disclosures and licensing details with linked sources for verification.

Forms should be hosted on subdomains of licensed providers.

Avoid using exact figures in claims and make general or qualified claims instead.

User testimonials should only include reasonable and qualified amounts.

Avoid exaggerated claims and false promises that are unverifiable, such as “get rich” or “financial freedom.”