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URL - Based Conversions
URL - Based Conversions
Maya avatar
Written by Maya
Updated over 9 months ago

Creating a New Conversion

Once you’ve created and installed your base pixel, you can start to set up and create conversions.

To get started, do the following:

  1. Go to the Tracking tab in Taboola Ads, and select Conversions. Here you can view existing conversions, or set up a new one.

  2. Click +New Conversion to set up and start tracking a new conversion.

  3. There are two types of conversions:

  • URL-based: Tracks every time someone visits specific web pages as a conversion. For example, a thank you page with users who reached any URL containing “thank-you.html” on your site.

  • Event-based: Tracks every time someone completes a specific action as a conversion. For example, users who submitted their email on your site or subscribed to a newsletter.

URL-Based Conversions
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For URL-based conversions, in the URL Conditions section, you can manage conditions that will define the URL match of this conversion. For URL-based conversions, do the following:

Screenshot_2023-02-13_at_10.52.52.png

  1. In the Condition field, select Equals to match the URL/page exactly, or Contains to match part of the URL.

  2. In the URL field, enter the URL or part of the URL of the destination page on which a visit should count as a conversion. Adding more URLs will include more site visits. We recommend excluding 'http' or 'https'.

  3. You can click Add Condition to add additional ‘Or’ conditions, so that one of multiple conditions can be matched. For example: ‘thanks.html’ or ‘minisite.html’.

  4. In the Conversion Name field, use a unique and descriptive name for your conversion. For example: ‘Purchase’ or ‘Newsletter signup’.

  5. In the Category field, select the category that best describes the conversion you’re defining. This is a mandatory field.

  6. In the Value field, you can add a value to each of your conversions. Adding a value will help you measure the return on ad spend for this conversion. For example, $1 per lead.

  7. In the Conversions Window field, you can set your click through conversion lookback window. It allows you to set the period of time for which you want to count conversions that take place after people click on your ad. This can range from 1-30 days; the default is 30 days. You can also set the period of time for which you want to count conversions that take place after someone viewed your ad. This can range from 1-24 hours; the default is 24 hours.

  8. In the Total Conversions field, you can select per conversion rule to include or not include a particular conversion as part of your total conversions reporting column. This lets you control how you bid for conversions and customize the data you want to see in your reports. Choosing not to include a particular conversion in the column means your automated SmartBid strategies won’t bid for these particular conversions.
    ​Notes:
    - You should always include the most important conversions, as the Taboola algorithm will optimize towards these conversions.
    - Changing this setting will affect reports for the past 30 days.
    - In the Conversion table, instead of the Modified by column, there will be a column indicating which conversions are included in the total.
    - Older pixel conversions and S2S conversions will continue to be counted towards the totals.

  9. Click Create Conversion to create and add your new conversion.


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