What Are They?
In-line recommendations are personalized optimization opportunities found within the campaign report in Realize:. We use data driven insights to serve personalised recommendations to help improve the performance and scale of your campaigns.
What Recommendations Are We Serving?
Currently this feature serves the following types of recommendations.
Budget Related Recommendations
Reaching Your Daily Cap: This is triggered if your campaign is depleting its daily cap too early and more conversions can be achieved from increasing your daily spend.
Over Pacing: This is triggered if your campaign is pacing at a rate that will lead to your budget being depleted ahead of schedule.
Monthly Budget Depleted: This appears if your campaign has depleted its total budget ahead of time and therefore stopped serving ads.
Budget Close to Depletion: This recommendation appears if a campaign with monthly or lifetime budget is close to depletion.
These recommendations will include personalized suggestions to edit your campaign budget and/or bidding strategy settings in order to scale your campaigns.
Creative Related Recommendations
Low performing ad: This suggestion appears when one or more of your creatives is under performing and turning it off can result in decreasing your CPA.
Add description: This can help boost performance.
Where can you find these recommendations?
STEP 1: Go to your advertiser Account or Network in Realize:.
STEP 2: Click on the Campaigns report.
STEP 3: Click on the new lightning icon.
The blue notification shows how many recommendations are available.
STEP 4: This will open up a drawer with personalized recommendations.
STEP 5: If you wish to accept the suggestion, you can click on Edit Budget / Pause Ad (Low Performing Ad).
STEP 6: From there you can adjust your budget.
