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Understanding Available Scale with the Reach Estimator
Understanding Available Scale with the Reach Estimator
Updated this week

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What is the Reach Estimator?

The Reach Estimator tool provides valuable insights into how your targeting choices may impact available scale, which will help you plan your campaigns for optimal results.

Reach estimator window

With the Reach Estimator tool, you can view the number of estimated monthly viewable impressions for your campaign, based on the targeting criteria you’ve set.

How to use it

The Reach Estimator appears on the right side of the Campaign Setup screen.

New campaign page

After selecting the targeting location and platform, you will start getting monthly viewable impression estimates.

Adding location and platform targeting

As you alter your campaign targeting, the estimates will update automatically.

If your campaign targeting is too restrictive, the estimates might be unavailable.

In this case, consider expanding your targeting selections to ensure your campaign can achieve enough scale.

Reach estimator error

Important Notes

The Reach Estimator does not factor in all campaign information. The following campaign settings are taken into account when calculating the estimates:

  • Location targeting by country, state, city and DMA

  • Platform, connection type, operation system & browser

  • Audience targeting

  • Contextual targeting

  • Block sites

  • Brand safety pre-bid categories

The estimates should not be interpreted as guaranteed results. The actual campaign performance will depend on additional factors such as budget, bid, campaign scheduling, competition, ad quality, and relevance to your target audience.

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