Overview

Once you have installed the Taboola Shopify App, your store will begin passing conversions (aka events) to Taboola. In order for Taboola to process these conversions, you need to set up matching conversions in Realize.

You will need to set up 7 conversions.
Creating each conversion requires similar steps - with certain key differences.

No existing conversions?
If you have no existing conversions in Realize, then simply use our automated flow (in place of these instructions).

First steps

Open Realize, and select the Tracking tab (top, left). Then follow the steps below to set up the conversions.

How to use this page

Follow the instructions below to set up the Make Purchase conversion.
Then - select the next conversion from the list below, and repeat the steps.
Pay attention to the different settings for each conversion.
Continue until you have set up all 7 conversions.

Make Purchase

Make Purchase is conversion 1 of 7.
To set up the Make Purchase conversion, follow the instructions below.

Click on + New Conversion (far right):
Type in a Conversion Name of your choice - e.g.:
```
Make Purchase
```
For Conversion Type, select EVENT:
Do not fill in a Fixed Value.
For Category, select:
```
Make Purchase
```
Confirm that the Event Name is:
```
make_purchase
```
Enter the name exactly as shown above, or the event will not be recorded.
(Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window
Make sure that both options are checked:
Include in total conversions and Include in total value
Make sure that both fields are checked.
(Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type
Skip the Event Code section.
Review your chosen settings, and click on Create (bottom, right):

What's next?

Set up the Start Checkout event.

Start Checkout

Start Checkout is conversion 2 of 7.
To set up the Start Checkout conversion, follow the instructions below.

Click on + New Conversion (far right):
Type in a Conversion Name of your choice - e.g.:
```
Start Checkout
```
For Conversion Type, select EVENT:
Do not fill in a Fixed Value.
For Category, select:
```
Start Checkout
```
Confirm that the Event Name is:
```
start_checkout
```
Enter the name exactly as shown above, or the event will not be recorded.
(Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window
Make sure that both options are checked:
Include in total conversions and Include in total value
Make sure that both fields are checked.
(Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type
Skip the Event Code section.
Review your chosen settings, and click on Create (bottom, right):

What's next?

Set up the Add To Cart event.

Add To Cart

Add To Cart is conversion 3 of 7.
To set up the Add To Cart conversion, follow the instructions below.

Click on + New Conversion (far right):
Type in a Conversion Name of your choice - e.g.:
```
Add To Cart
```
For Conversion Type, select EVENT:
Do not fill in a Fixed Value.
For Category, select:
```
Add To Cart
```
Confirm that the Event Name is:
```
add_to_cart
```
Enter the name exactly as shown above, or the event will not be recorded.
(Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window
Make sure that both options are checked:
Include in total conversions and Include in total value
Make sure that both fields are checked.
(Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type
Skip the Event Code section.
Review your chosen settings, and click on Create (bottom, right):

What's next?

Set up the Cart View event.

Cart View

Cart View is conversion 4 of 7.
To set up the Cart View conversion, follow the instructions below.

Click on + New Conversion (far right):
Type in a Conversion Name of your choice - e.g.:
```
Cart View
```
For Conversion Type, select EVENT:
Do not fill in a Fixed Value.
For Category, select:
```
View Content
```
Confirm that the Event Name is:
```
cart_view
```
Enter the name exactly as shown above, or the event will not be recorded.
(Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window
Make sure that both options are checked:
Include in total conversions and Include in total value
Make sure that both fields are cleared.
(Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type
Skip the Event Code section.
Review your chosen settings, and click on Create (bottom, right):

What's next?

Set up the Product View event.

Product View

Product View is conversion 5 of 7.
To set up the Product View conversion, follow the instructions below.

Click on + New Conversion (far right):
Type in a Conversion Name of your choice - e.g.:
```
Product View
```
For Conversion Type, select EVENT:
Do not fill in a Fixed Value.
For Category, select:
```
View Content
```
Confirm that the Event Name is:
```
product_view
```
Enter the name exactly as shown above, or the event will not be recorded.
(Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window
Make sure that both options are checked:
Include in total conversions and Include in total value
Make sure that both fields are cleared.
(Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type
Skip the Event Code section.
Review your chosen settings, and click on Create (bottom, right):

What's next?

Set up the Collection View event.

Collection View

Collection View is conversion 6 of 7.
To set up the Collection View conversion, follow the instructions below.

Click on + New Conversion (far right):
Type in a Conversion Name of your choice - e.g.:
```
Collection View
```
For Conversion Type, select EVENT:
Do not fill in a Fixed Value.
For Category, select:
```
View Content
```
Confirm that the Event Name is:
```
collection_view
```
Enter the name exactly as shown above, or the event will not be recorded.
(Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window
Make sure that both options are checked:
Include in total conversions and Include in total value
Make sure that both fields are cleared.
(Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type
Skip the Event Code section.
Review your chosen settings, and click on Create (bottom, right):

What's next?

Set up the Search Submitted event.

Search Submitted

Search Submitted is conversion 4 of 7.
To set up the Search Submitted conversion, follow the instructions below.

Click on + New Conversion (far right):
Type in a Conversion Name of your choice - e.g.:
```
Search Submitted
```
For Conversion Type, select EVENT:
Do not fill in a Fixed Value.
For Category, select:
```
Search
```
Confirm that the Event Name is:
```
search_submitted
```
Enter the name exactly as shown above, or the event will not be recorded.
(Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window
Make sure that both options are checked:
Include in total conversions and Include in total value
Make sure that both fields are cleared.
(Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type
Skip the Event Code section.
Review your chosen settings, and click on Create (bottom, right):

What's next?

You're all done!

Defining and Creating Conversions

Tracking and Reporting Conversions

How to Set Up and Track CRM-Based Conversions

Working With Shopify

Optimize for Engagement