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Programmatic Creative Best Practices
Programmatic Creative Best Practices
Maya avatar
Written by Maya
Updated over 2 years ago

This article provides an overview of Taboola’s recommended creative best practices for your programmatic campaign items. Below are our requirements and best practices.

Programmatic Native

Technical Requirements:

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  • Image file: 1 MB Max, JPEG preferred

  • Headline Character Length: 35-45 characters, 60 maximum

  • Branding Text: 30 characters maximum

  • 1000 x 600px minimum (Feed)

Thumbnail Best Practices:

  • People are always preferable— even better if they’re at medium zoom from the shoulders up, or even closer.

  • Avoid image clutter. Clean images with a single center of focus will help you stand out.

  • Utilize eye-catching colors to attract the users’ attention.

Title Best Practices:

Your title can be a powerful targeting tool. Call out your audience or your product when possible:
Here’s Why Parents Love This New Video Streaming Service
Here’s Why People Love This Website


​Front-load titles with an eye-catching main point:
How Bad Customer Service Can Be Hurting Your Business
New Research Can Shed Light on How Bad Customer Service Can Hurt Your Business


​Numbered lists can be a good way to entice a user to click:
5 New features you can find on your smartphone
A useful guide to your smart-phone's newest features


​Intrigue and mystery can help draw in users:
The real secret to happiness may surprise you
Study shows more sleep will make you happier over time


​Don’t forget that titles should be capitalized, just as you would an article headline:
How Ad Tech is Transforming the Marketing Landscape
The complete guide to how ad tech is changing marketing

Programmatic Video

Technical Requirements:

  • Media Type: MP4, MOV

  • 3rd Party Tag Specifications: VAST 2.0, VAST 2.0 with VPAID 2.0 JS, VAST 3.0

  • Aspect Ratios: 16:9 (preferred), 4:3, 1:1

  • Video Size Limit: 150 MB

  • Bitrate: >=2500 kbps

  • Video length: 6-30 seconds (preferred), 90 seconds maximum
    ​

Video Campaign TIPS AND TRICKS

  • Test different creatives - Test two or three creatives to see what works best for your video. Consider using people, nature scenes, city scenes, and a lot of movement!

  • Visit trends.taboola.com for the latest video trends in your market!

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