Dynamic keyword insertion for titles allows you to dynamically place specific keywords in titles based on where the user is located, the day of the week or the device they are currently using. This will help you create titles that are more specific to your users, which will most likely lead to more clicks and higher engagement with your landing pages.
An example of a title using this feature is “People in Phoenix, Arizona Can’t Get Enough of This Razor Subscription Service.” In this example, the location was generated based on where the user was when they viewed the campaign item.
Benefits of Dynamic Keyword Insertion for Titles
It allows you to address and reach specific audiences more easily.
The campaign item’s click through rate (CTR) will most likely increase significantly as users get a more personalized experience.
The campaign item’s conversion rate will most likely increase as users get a more personalized experience.
This allows you to reduce the number of campaigns and campaign items you need to create.
How to Use Dynamic Keyword Insertion for Titles
To implement dynamic keyword insertion for titles in your campaign, follow these steps:
Add this feature while you are adding items to a new campaign or while you are editing items in an existing campaign.
Once you are in the Ads Report, find the campaign item you want to edit.
Add the dynamic keyword insertion macro to the title using the following format: ${Keyword:CapitalizationType}$. Here is the list of Keywords you can use. Simply replace Keyword in the macro with any of these values in order to place the value in the title:
country: This value will be replaced with the country the user is browsing from.
region: This value will be replaced with the region (including states) the user is browsing from.
dma: This value will be replaced with the DMA (designated market area) the user is browsing from.
city: This value will be replaced with the city the user is browsing from
platform: This value will be replaced with the device the user is browsing from.
dayofweek: This value will be replaced with the current day of the week.
This is a list of Capitalization Types you can use. Simply replace CapitalizationType in the macro with any of these values in order to place the value in the title.
uppercase: All characters will be capitalized.
capitalized: The first character of the phrase will be capitalized, and the rest will be in lowercase.
Warning!
Be sure to follow these rules when using dynamic keywords:
If you do not follow the format of the macro exactly, the campaign item will not go live on the network.
You must use all lowercase letters in the macro or the campaign item will not go live on the network.
Always double check the format, spelling and that you only use lowercase letters!
Dynamic keywords can only be in titles and there can only be one DKI per title. If there is more than one in the title it will be blocked.
Dynamic keywords are available in markets unless there are GDPR / privacy limitations or if the region/city cannot be identified. In these cases, the ad will be blocked.