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Exaggerated claim in the title
Exaggerated claim in the title
Taboola avatar
Written by Taboola
Updated over 4 years ago

This means that your title seems to make a claim that might mislead users in some way or seems to make a claim that the advertiser might not be able to deliver to all targeted users. This is especially relevant when your title uses dynamic keyword indicators.

Example: Your title seems to have deceptive money-making schemes or tell the user that they will save a specific amount of money if they buy your product.

Example: Your title seems to use a dynamic keyword indicator to target all users when your product or guarantees may not apply to all users.
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How To Fix
Make sure that your title supports all targeted users and accurately reflects the terms and conditions on the landing page. You must have appropriate support on your landing page for all statements that you make in your title about your product, service, or content.

Please review your titles carefully to ensure that no exaggerated claims or misleading language is being used.
Here is a non-exhaustive list of reasons that may result in this type of rejection:

  • The title seems to include false, misleading, or deceptive claims.

  • The title seems to create a false sense of urgency.

  • The title seems to make a specific weight loss, money-making, or money-saving claim. Promotions must not contain exact dollar amounts that users can save or earn.

  • The title may state your product’s price without mentioning shipping or installation fees.

  • The title seems to make inaccurate statements about the geographical area of targeted users.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign item, click here.

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