This means that your thumbnail, GIF, or video still image does not seem to accurately reflect what is on the corresponding landing page.
Example: Your thumbnail contains an image of a dog, but the content of your landing page is about cats.
How To Fix
Make sure that your thumbnail relates in some way to the product, service, or content on the landing page. Also make sure that it does not misrepresent the product, service, or content on the landing page.
Here is a non-exhaustive list of actions that may result in this type of rejection:
Thumbnails, GIFs, or video still images that seem to include false, misleading, or deceptive claims of any kind. This includes the promotion of a nude or sexually suggestive image for a product when the product can be promoted in a less sexual way.
Thumbnails, GIFs, or video still images that seem to include fake or altered images.
Thumbnails, GIFs, or video still images that seem to create a false sense of urgency.
Thumbnails, GIFs, or video still images that seem to claim or suggest to have a third-party accreditation or endorsement if the product or service may not have such accreditation or endorsement. For example, thumbnails must not feature celebrities or politicians when the campaign promotes a product or service, unless you can produce documented permission from the featured individuals.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.