Every campaign and campaign item that runs on the Taboola network must be reviewed by our content review team. If the campaign or campaign item cannot run on the network, you will see “Rejected” as the campaign or campaign item status. This means it is not compliant with our Advertising Policies. You can learn more on how to check the status of your campaign or campaign item here.
This article will review the possible reasons for campaign or campaign item rejection. You can learn more here about how to resubmit a campaign or campaign item for review after you have fixed the issue.
Campaign Rejection Reasons
Thumbnail - Not aligned with the campaign safety level
This means that the thumbnail of your campaign item does not seem to align with the current campaign quality rating..
Example: Your thumbnail seems to be gimmicky.
Example: Your thumbnail seems to be a closeup of a body part.
How To Fix
Create a new campaign for the campaign items that do not match the quality rating of the current campaign.
You can also reach out to your Account Manager or support@taboola.com to request a change to the quality rating. Keep in mind that this may restrict your campaign’s scale on the network, and we recommend setting up a new campaign instead of changing the quality rating of a running campaign.
Review our campaign quality rating guidelines closely to ensure that no aspect of your campaign contains anything that does not match the current campaign quality rating. Here is a non-exhaustive list of reasons why campaign items may be rejected from a Level 1 quality rating.
The thumbnail seems to be gimmicky.
The thumbnail seems to show a closeup of a body part.
The thumbnail may show relatives of a celebrity who are not famous in their own right.
The thumbnail seems to contain heavy kissing.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Thumbnail - Low resolution or poor quality image
This means that the thumbnail, GIF, or video still image seems to be a low quality image. Your thumbnail, GIF, or video still image must be sharp, cropped well, not overly discolored, and must have minimum original dimensions of 600px in length and 400px in height. With Best Practice recommendation of 1000px in length and 600px in height
How To Fix
Use a high resolution GIF or image in the thumbnail or still video image slot. Do not stretch a small image to the minimum dimensions; this may reduce the image resolution or distort the image.
To learn more about this rejection reason, see thumbnail technical requirements here and thumbnail best practices here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Thumbnail - Not related to / does not match the content on the landing page
This means that your thumbnail, GIF, or video still image does not seem to accurately reflect what is on the corresponding landing page.
Example: Your thumbnail contains an image of a dog, but the content of your landing page is about cats.
How To Fix
MMake sure that your thumbnail relates in some way to the product, service, or content on the landing page. Also make sure that it does not misrepresent the product, service, or content on the landing page.
Here is a non-exhaustive list of actions that may result in this type of rejection:
Thumbnails, GIFs, or video still images that seem to include false, misleading, or deceptive claims of any kind. This includes the promotion of a nude or sexually suggestive image for a product when the product can be promoted in a less sexual way.
Thumbnails, GIFs, or video still images that seem to include fake or altered images.
Thumbnails, GIFs, or video still images that seem to create a false sense of urgency.
Thumbnails, GIFs, or video still images that seem to claim or suggest to have a third-party accreditation or endorsement if the product or service may not have such accreditation or endorsement. For example, thumbnails must not feature celebrities or politicians when the campaign promotes a product or service, unless you can produce documented permission from the featured individuals.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Thumbnail - Inappropriate, offensive, shocking, or sexual image
This means that your thumbnail, GIF, or video still image seems to be in violation of our content policy. Your thumbnail, GIF, or video still image must not promote anything that is violent, offensive, inappropriate, or otherwise shocking. Additionally, your thumbnail, GIF, or video still image must not promote anything that contains nudity or is pornographic, sexually suggestive, or overtly sexual in nature. Similarly, content may not give the impression of nudity (even if, upon closer examination, it does not actually contain nudity).
Example: Your thumbnail seems to show animal abuse.
Example: Your thumbnail seems to show excessive skin or be sexually suggestive.
How To Fix
Make sure that your thumbnail is compliant with our content policy. Here is a non-exhaustive list of conditions that may result in this type of rejection:
The thumbnail, GIF, or video still image seems to be violent or shocking. This includes violence; death or near death experiences; or progressed skin diseases, among other things.
The thumbnail, GIF, or video still image seems to be offensive or inappropriate. This includes offensive language and inappropriate racial content.
The thumbnail, GIF, or video still image seems to be overly photoshopped.
Thumbnails, GIFs, or video still images that seem to show sexually suggestive images.
Thumbnails, GIFs, or video still images that seem to show images that contain nudity or images that suggest that a person is naked.
Thumbnails, GIFs, or video still images that seem to show images of a person undressing.
Thumbnails, GIFs, or video still images that seem to show images of people without a shirt unless they are actively working out.
Thumbnails, GIFs, or video still images that seem to show images focusing on cleavage or the crotch or buttocks areas.
Thumbnails, GIFs, or video still images that seem to show images of people eating food in a sexually suggestive way.
Thumbnails, GIFs, or video still images that seem to show images that sexualize minors.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Thumbnail - Intellectual property rights violation
This means that you likely do not have the appropriate license for the thumbnail image, GIF, or still video image.
Example: You seem to be using an image without appropriate rights from the individuals who are displayed in or have rights to the material.
How To Fix
Make sure that you provide us with the appropriate permissions for your third-party content.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Title - Not aligned with the campaign safety level
This means that the title of your campaign item does not seem to align with the current campaign quality rating.
Example: Your title seems to have gossipy content about a celebrity.
Example: Your title seems to use overly colloquial, exaggerated, or sensationalized language.
How To Fix
Create a new campaign for the campaign items that do not match the quality rating of the current campaign.
You can also reach out to your Account Manager or support@taboola.com to request a change to the quality rating. Keep in mind that this may restrict your campaign’s scale on the network, and we recommend setting up a new campaign instead of changing the quality rating of a running campaign.
Review our campaign quality rating guidelines closely to ensure that no aspect of your campaign contains anything that does not match the current campaign quality rating. Here is a non-exhaustive list of reasons why campaign items may be rejected from a Level 1 quality rating.
The title seems to be exaggerated or use sensationalized language.
The title seems to contain overly colloquial language, grammar, or symbols.
The title seems to contain pranks or be mean-spirited.
The title seems to exploit physical insecurities.
The title seems to contain gossipy or objectifying content about celebrities or their relatives.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Title - Not related to the content
This means that your title does not seem to reflect what is on the corresponding thumbnail, video creative, or landing page.
Example: Your title is “25 Beautiful Beach Destinations” and your landing page is the first page in an image gallery of 10 beaches.
Example: Your title is “[Celebrity] Lives With Their Spouse” and either the thumbnail image or video creative seems to show the celebrity with someone other than their spouse, or the landing page does not seem to mention that the celebrity lives with their spouse.
How To Fix
Make sure that all of your titles accurately reflect what is in the corresponding thumbnail, video creative, and landing page. You must have appropriate support for all statements that you make in your title about the product, service, or content that you have on your landing pages.
Please review your titles carefully to ensure that no misleading language is being used. Here is a non-exhaustive list of reasons that may result in this type of rejection:
The title seems to inaccurately represent the content on your landing page.
The title seems to include false, misleading, or deceptive claims of some kind.
The title seems to include unsubstantiated or false rumors about a person, including any person featured in the thumbnail or video creative.
The title seems to claim or suggest to have a third-party accreditation or endorsement but the product or service does not have such accreditation or endorsement.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Title - Exaggerated claim
This means that your title seems to make a claim that might mislead users in some way or seems to make a claim that the advertiser might not be able to deliver to all targeted users. This is especially relevant when your title uses dynamic keyword indicators.
Example: Your title seems to have deceptive money-making schemes or tell the user that they will save a specific amount of money if they buy your product.
Example: Your title seems to use a dynamic keyword indicator to target all users when your product or guarantees may not apply to all users.
How To Fix
Make sure that your title supports all targeted users and accurately reflects the terms and conditions on the landing page. You must have appropriate support on your landing page for all statements that you make in your title about your product, service, or content.
Please review your titles carefully to ensure that no exaggerated claims or misleading language is being used. Here is a non-exhaustive list of reasons that may result in this type of rejection:
The title seems to include false, misleading, or deceptive claims.
The title seems to create a false sense of urgency.
The title seems to make a specific weight loss, money-making, or money-saving claim. Promotions must not contain exact dollar amounts that users can save or earn.
The title may state your product’s price without mentioning shipping or installation fees.
The title seems to make inaccurate statements about the geographical area of targeted users.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Title - Grammar, spelling, or punctuation issues
This means that your title seems to have a grammar, spelling, or punctuation issue that needs to be fixed.
Example: You submitted a title that may be grammatically incorrect or contain a misspelled word.
How To Fix
Make sure that all of your titles contain proper grammar, spelling, and punctuation. Here is a list of reasons that may result in this type of rejection:
Titles that may not make sense to a native speaker or seem to contain incorrectly spelled words.
Titles that may have been written in a foreign language by a translation app. These titles often have grammar errors, as the sentence structures and turns of phrase differ by language.
Titles that do not seem to contain proper grammar or punctuation.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Title - Inappropriate, offensive, shocking, or sexual
This means that your title seems to include inappropriate, offensive, violent, or sexual content.
Example: Your title seems to imply engagement in sexual acts.
How To Fix
Make sure that all of your content is compliant with our policies. Here is a non-exhaustive list of actions that may result in this type of rejection:
The title may have more than one word in all capital letters.
The title seems to be offensive or inappropriate. This includes offensive language and inappropriate racial content.
The title seems to be violent or shocking. This includes titles with violence, death, or near death experiences, among other things.
You must not have any unsubstantiated or false rumors about any person.
You must not include any inaccurate or deceptive text or images, including fake or altered images.
You must not include fake user comments, third-party reviews, or testimonials.
You must not create a false sense of urgency.
You must not claim or suggest to have a third-party accreditation or endorsement if the product or service does not have such accreditation or endorsement.
You must not make any specific weight loss, money-making, or money-saving claims.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - Not aligned with the campaign safety level
This means that the landing page of your campaign item does not seem to align with the current campaign quality rating.
Example: Your landing page seems to have gossipy content about a celebrity.
How To Fix
Create a new campaign for the campaign items that do not match the quality rating of the current campaign.
You can also reach out to your Account Manager or support@taboola.com to request a change to the quality rating. Keep in mind that this may restrict your campaign’s scale on the network, and we recommend setting up a new campaign instead of changing the quality rating of a running campaign.
Review our campaign quality rating guidelines closely to ensure that no aspect of your campaign contains anything that does not match the current campaign quality rating. Here is a non-exhaustive list of reasons why campaign items may be rejected from a Level 1 quality rating.
The landing page seems to contain pranks or be mean-spirited
The landing page seems to exploit physical insecurities.
The landing page seems to contain gossipy or objectifying content about celebrities or their relatives.
The landing page seems to show images of a celebrity at two different ages or in two different outfits.
The landing page seems to show relatives of a celebrity who are not famous in their own right.
The landing page seems to contain heavy kissing.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - Inappropriate, offensive, shocking, or sexual content
This means that part or all of your landing page seems to be in violation of our content policy. Your landing page must not include inappropriate, offensive, violent, gross, or otherwise shocking content. Additionally, your landing page must not promote anything that is pornographic, sexually suggestive, overtly sexual in nature, or that contains nudity. Similarly, content may not give the impression of nudity (even if, upon closer examination, it does not actually contain nudity).
Example: Your landing page seems to show animal abuse.
Example: Your landing page seems to contain a sexually suggestive image.
How To Fix
Review our prohibited content, products, and services guidelines closely to ensure that no aspect of your campaign contains content that we prohibit on the Taboola network.
Here is a non-exhaustive list of reasons that may result in this type of rejection:
The apparent promotion of anything that is violent or shocking. This includes violence; death or near death experiences; or progressed skin diseases, among other things.
The apparent promotion of anything offensive or inappropriate. This includes offensive language and inappropriate racial content.
The landing page seems to contain sexually suggestive images.
The landing page seems to show images that contain nudity or images that suggest that a person is naked.
The landing page seems to contain images of a person undressing.
The landing page seems to contain images focusing on cleavage or the crotch or buttocks areas.
The landing page seems to contain images of people eating food in a sexually suggestive way.
The landing page seems to contain images that sexualize minors.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - Intellectual property rights violation
This means that you likely do not have the appropriate license for the content on your landing page.
Example: You seem to be promoting content without appropriate rights from the individuals who are displayed in or have rights to the material.
How To Fix
Make sure that you provide us with the appropriate permissions for your third-party content.
Here is a non-exhaustive list of actions that may result in this type of rejection:
Your landing page seems to claim or suggest to have a third-party accreditation or endorsement when the product or service may not have such accreditation or endorsement. For example, you must not feature celebrities or politicians when the campaign promotes a product or service, unless you can produce documented permission from the featured individuals.
Your landing page seems to promote a plagiarized article.
To learn more about appropriate disclosures for the landing page, click here. To learn more about false or misleading landing page practices, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - No license, disclaimer, or proper video guidelines on landing page
This means that your campaign item seems to promote content, products, or services that don’t follow the restrictions necessary to run it.
Example: Your campaign promotes gambling content but your landing page does not seem to include a linked operating license from your target location’s gambling commission.
How To Fix
Review our restricted content, products, and services guidelines, and our policies for landing page disclosures, and update the offending part of your campaign item(s). Here is a non-exhaustive list of the restrictions necessary to run campaign items.
Promotional pages must include a clear advertorial disclosure at the top of the landing page.
Auto-renewal billing subscriptions and their term details must be disclosed clearly and conspicuously before purchase.
Mortgage products must include all relevant details about repayment amounts and interest rates, and clearly state any additional payment requirements such as taxes and insurance, when applicable.
Alcohol promotions must include proper disclaimers and age-gating mechanisms.
Investment platforms must be listed under the appropriate regulating bodies, must include clear risk notices and disclose all fees, and must target only cleared countries outlined in the financial products country guidelines.
Gambling products must include a linked operating license from your target location’s gambling commission, clear risk notices, and must target only cleared countries outlined in the gambling and gaming country guidelines.
Casino social gaming apps must clearly state that no real money is being used and that the app will not pay the user for their wins.
Landing pages or promotional videos must not automatically play audio upon opening the landing page.
Promotional videos must have forward/back controls and a volume toggle or mute button.
Promotional videos must include a word-for-word transcript on the landing page.
To learn more about restricted content, products, and services guidelines, click here. To learn more about landing page disclosures, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - Medical claims are not substantiate on landing page
This means that your landing page seems to be in violation of our product policies. All ingestible products or topical materials that make medical claims must include a comprehensive list of ingredients and peer-reviewed scientific research articles to back up all medical claims on your landing page.
Example: You are promoting an immunity supplement for cats, but your landing page does not seem to include a full list of ingredients or peer-reviewed scientific studies that back up the medical claims that appear on your landing page.
How To Fix
You must edit your landing page and include a full list of ingredients found in your product.
You must cite any medical claims about your product with relevant peer-reviewed scientific studies. Make sure that all sourced articles on your landing page have a direct link to its page in the scientific journal where it was published.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - Contains a noncompliant third party content recommendation platform
This means that there seems to be third party content recommendation advertisements on your landing page that are not compliant with our advertising policies. All content on your landing page, whether developed by you or others, must be compliant with Taboola’s advertising policies.
Example: You seemed to have submitted a landing page with a content recommendation widget that does not clearly show the provider of the promoted content, such as, “Sponsored Links by Taboola.”
How To Fix
Please work with your third party advertising partners to ensure compliance before submitting content to Taboola. Advertisements and other third party content on your landing pages include, but are not limited to, display advertisements, page takeovers, content recommendation widgets, and native advertisements.
Here is some additional information to help you fix the issue:
To learn more about this rejection reason, click here. Further information about landing page policies and third party advertisements can be found here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - Language mismatch or grammar issues
This means that there may be a user experience issue on the landing page where either more than one language is represented or the landing page seems to be unintelligible due to poor grammar, spelling, punctuation, or overall coherence of the content.
Example: Your landing page content is in English but your website’s user interface is in Japanese.
Example: Your landing page article is in English but sidebar articles from your website are in Spanish.
Example: Your landing page content is in English but the header image includes Hindi.
Example: Your landing page content does not seem to make sense due to poor grammar or a poor grasp of the language.
How To Fix
Create a new landing page for each language, and make sure that each step of the funnel remains in the same language for the entirety of the customer journey. Make sure that the user interface language corresponds to the language of the content that you are promoting. Make sure that all other content and links on the website are in the same language as the content that you are promoting. Content on landing pages should be properly written in the appropriate language for the territory that the campaign targets and should make sense to a native speaker.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Landing Page - Deceptive landing page practices
This means the landing page may be providing a poor experience for visitors. This can range from technical user experience issues to false, misleading, or deceptive claims or practices on your landing page. Misleading claims are not allowed, even if they are implied rather than expressly made.
Example: You submitted a landing page that does not seem to have enough information about your product before the user must input their personal information.
Example: There seems to be a countdown timer that claims that the user has limited time left to make the purchase or else the opportunity will no longer exist.
Example: Your landing page seems to have unlinked media references claiming that the product is seen in the news.
How To Fix
Review your landing page to ensure that all content is providing a positive user experience. Here is a non-exhaustive list of reasons that may result in this type of rejection:
Landing pages that seem to be general home pages, directory listings, general index pages, or PDFs unless explicitly authorized by Taboola, at our sole discretion.
Landing pages that seem to have an unreasonable amount of popups or overlays.
Landing pages that have a paywall or seem to require a user to log in or register prior to access. Users must be able to find adequate product information on the landing page before they are required to sign in or otherwise input their personal information.
Hyperlinks on landing pages seem to be labeled inaccurately and may not lead to a destination that the user reasonably expects when they click the link.
Landing pages seem to include false, misleading, or deceptive claims. There must be appropriate support for all statements made.
The creation of a seemingly false sense of urgency.
The inclusion of seemingly unsubstantiated or false rumors about any person.
The inclusion of seemingly inaccurate or deceptive images, including fake or altered images.
To learn more about poor landing page practices, click here. To learn more about deceptive landing page practices, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Product is noncompliant in targeted regions
This means that your campaign items seem to promote content, products, or services that don’t follow the restrictions necessary to run them in the geographical locations targeted by your campaign.
Example: Your campaign seems to promote gambling content in a country where that is not allowed under our Gambling and Gaming Policy.
How To Fix
Make sure that your campaigns do not promote any content, product, or service that is illegal in the region where you are advertising. Review our restricted content, products, and services guidelines closely, and update the offending part of your campaign item(s).
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Prohibited Product or Service
This means that your campaign item promotes a prohibited product or service according to Taboola’s policies. This applies to your titles, thumbnails, video creatives, and landing pages.
Example: Your landing page seems to promote the sale of illegal drugs.
How To Fix
Review our prohibited content, products, and services guidelines closely to ensure that no aspect of your campaign contains anything that we prohibit on the Taboola network.
Here is a non-exhaustive list of actions that may result in this type of rejection:
The promotion of anything that seems to have a significant risk of being fraudulent or a scam that may harm users, or that is designed to enable illegal or dishonest behavior.
The promotion of anything that seems to make impossible or illegal financial claims, such as credit repair services or computer optimization software.
The promotion of anything that seems to promise to diagnose, cure, prevent, or reverse any disease, condition, or illness.
A possible violation of intellectual property rights, such as seeming to promote free streaming services to unlicensed video content.
The apparent promotion of counterfeit goods or heavily discounted luxury goods.
The apparent promotion of tobacco, cannabis, or illegal drugs. This includes e-cigarettes, vaporisers, rolling papers, syringes, or any related products or services.
The apparent promotion of weapons, hatred, or violence.
The apparent promotion of the sale of people, endangered species, organs, or blood.
The apparent promotion of sex products or services. This includes adult entertainment sites, escort services, casual sex dating sites, mail-order brides, sex toys and accessories, and erectile dysfunction or male enhancement products.
The apparent promotion of gold IRA, penny stocks, or short-term loans.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Political figure in item
Living political figures or their family members may not appear in the thumbnail, GIF, video still image, video creative, or landing page of an arbitrage campaign.
Publisher campaigns may, however, feature living political figures and their family members in a news item, when relevant.
Example: A former US president may not appear in the thumbnail or landing page of an arbitrage campaign if they are still alive.
To learn how to fix and resubmit your campaign or campaign item, click here.
Broken URL
This means that there seems to be a technical issue with your destination URL or landing page. For example, your landing page did not load when clicked, so it was not able to be reviewed.
Example: When the review team looks at your landing page, they see a 404 error.
How To Fix
Make sure that your destination URL and landing page are functioning properly. Then, update the URL of the campaign item.
To learn more about setting up a new campaign setting, click here. To learn more about adding URL parameters and tracking, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Language mismatch between creative and landing page
This means that there seems to be a mismatch between the language used in your title, thumbnail, GIF, or video creative and the language used in your landing page content. Alternatively, there seems to be a mismatch between the language used in your title and the language used in your thumbnail, GIF, or video creative.
Example: You submitted a campaign that has French titles and a landing page that is in Portuguese.
Example: You submitted a campaign that has English titles and a thumbnail that shows text in Hindi.
How To Fix
Create a new campaign and ensure that there is consistency in the language between your title (or thumbnail, GIF, or video creative, if applicable) and the content of your landing page.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Zero Items: No items in campaign inventory
This means that your submitted campaign did not seem to have any campaign items in it.
Example: You successfully set up a new campaign, but may not yet have added any items.
Creating a campaign does not mean that there is content in it to run. The content that you want to run must be added as campaign items. When setting up a new campaign, make sure to add campaign items to the campaign inventory before submitting. Each campaign item should have a title, thumbnail image or video creative, and destination URL.
How To Fix
Make sure to submit campaign items to your campaign.
To learn how to fix and resubmit your campaign or campaign item, click here.
Item does not align with initial campaign settings
This means that your newly added campaign item(s) does not seem to match the current campaign settings.
Example: Your initial campaign items link to one website or product but your new campaign items link to a different website or product and need an alternate branding text.
Example: Your initial campaign items are about travel but your new campaign items are about finance and need to be placed in an alternate category.
How To Fix
Create a new campaign for the items that do not match the settings of your current campaign.
To learn more about branding text guidelines, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Video Creative - Poor User Experience
This means the video creative seems to have technical or user experience issues that reduce the quality of your video. Your video creative must play smoothly and must be high resolution, cropped well, not overly discolored, and must have minimum original dimensions of 1000px in length and 600px in height.
How To Fix
Make sure that your video creative is compliant with our policies. Here is a non-exhaustive list of actions that may result in this type of rejection:
The video seems to be choppy and may not be playing smoothly. Try rendering your video to an alternate video format, and resubmit your campaign item.
The video seems to loop in a way that does not make sense to the viewer. This may occur if the uploaded video extends past the length limitations allowed for video creatives.
The video seems to use overly disruptive tactics such as flashing colors, lights, or screens.
The video dimensions seem to be too low.
The video seems to use low resolution footage. Do not stretch footage that falls short of the minimum dimension requirement in order to make it fit a video that is set to larger dimensions; this may reduce sections of the video resolution or distort sections of the video.
To learn more about this rejection reason, see thumbnail technical requirements here and thumbnail best practices here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Video creative is not related to / does not match the content on the landing page
This means that your video creative does not seem to accurately reflect what is on the corresponding landing page.
Example: Your video creative is about dogs, but the content of your landing page is about cats.
How To Fix
Make sure that your video creative relates in some way to the product, service, or content on the landing page. Also make sure that it does not misrepresent the product, service, or content on the landing page.
Here is a non-exhaustive list of actions that may result in this type of rejection:
Video creatives that seem to include false, misleading, or deceptive claims of any kind. This includes the promotion of a nude or sexually suggestive image when the product can be promoted in a less sexual way.
Video creatives that seem to include fake or altered images.
Video creatives that seem to create a false sense of urgency.
Video creatives that seem to claim or suggest to have a third-party accreditation or endorsement if the product or service does not have such accreditation or endorsement. For example, video creatives must not feature celebrities or politicians when the campaign promotes a product or service, unless you can produce documented permission from the featured individuals.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Video Creative - Inappropriate, offensive, shocking, or sexual content
This means your video creative seems to be in violation of our content policy. Your video creative must not promote anything that is violent, offensive, inappropriate, or otherwise shocking. Your video creative must not promote anything that contains nudity or is pornographic, sexually suggestive, or overtly sexual in nature. Similarly, your video creative may not give the impression of nudity (even if, upon closer examination, it does not actually contain nudity).
Example: Your video creative seems to show human or animal abuse.
Example: Your video creative seems to be sexually suggestive or show excessive skin.
How To Fix
Make sure that all of your video creatives are compliant with our content policy. Here is a non-exhaustive list of conditions that may result in this type of rejection:
Video creatives that seem to show violent or shocking content. This includes violence; death or near death experiences; or progressed skin diseases, among other things.
Video creatives that seem to show offensive or inappropriate content. This includes offensive language and inappropriate racial content.
Video creatives that seem to show sexually suggestive content.
Video creatives that seem to contain nudity or suggest that a person is naked.
Video creatives that seem to show a person undressing.
Video creatives that seem to show people without a shirt unless they are actively working out.
Video creatives that seem to focus on cleavage or the crotch or buttocks areas.
Video creatives that seem to show people eating food in a sexually suggestive way.
Video creatives that seem to sexualize minors.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or campaign item, click here.
Video Creative - Intellectual property rights violation
Taboola Policies require that video creatives include the name or logo of the company promoting the content. It seems that your video creative does not meet this requirement, or may include content without appropriate copyright permissions.
How To Fix
Make sure that your video creative is compliant with our policies. Here is a non-exhaustive list of actions that may result in this type of rejection:
The apparent promotion of anything that does not include the name or logo of the company promoting the content. Your video creative must clearly represent the advertiser and their product or service in the video.
The apparent promotion of anything that infringes upon the intellectual property rights of the relevant party in the video creative. Make sure that you provide us with the appropriate permissions for your third-party content.