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Campaign Safety Ratings
Updated over 3 weeks ago

To provide a positive experience for our users, Realize uses campaign safety ratings which determine which campaign items and campaigns are acceptable across our publisher network.

Realize has two safety ratings: Medium and High. If your campaign has a High rating, that means it meets the standards of the majority of our publishers and therefore is more likely to get scale across the network. If your campaign has a Medium rating, that means that your campaign is likely to have a limited reach on a subset of publishers who accept Medium type campaigns. No publishers accept a Low safety rating, and thus your content, if it earns a Low rating, will be rejected.

Before your campaign goes live, our team looks at every submitted campaign item and assigns the appropriate safety rating to each campaign.

Important note!

Taboola reserves the right to adjust the assigned rating after the campaign has been launched.

To learn more about the content review process, see our article on the Campaign Review Process.

Your campaign’s safety rating will be determined by the quality of all elements of the campaign items within the campaign including each item’s thumbnail, title and landing page.

Your campaign’s safety level is set at the campaign level, and will be set to the highest possible rating in order to provide you with the most reach. If you have both High-rated and Medium-rated creatives in your campaign, then we will rate the campaign High and we will reject any items that are only suitable to Medium-rated traffic.

Safety Ratings Overview

Level

Content Within This Category

High

Suitable for all audiences, generally not offensive

Medium

Suitable only for some audiences due to its nature e.g. mean-spirited, exaggerated, exploits insecurities, etc.

Below are some examples of campaign item characteristics that qualify as High or Medium. Please note that these lists are not exhaustive.

High Safety Characteristics

Branded content

World news from premium publishers

Mortgage, credit cards, refinance

Retirement

Travel

Political topics

Healthcare topics

Religion

Fashion articles with no sexual context

Positive/neutral celebrity content

Sports (with images that do not focus on skin)

Food

Auto insurance

Games

Premium weight loss products

Dating

Alcohol (where permitted)

Swimwear with no sexual context

Medium Safety Characteristics

Gossip

Gambling (where permitted)

Beauty products

Anti-aging products

Clickbait titles inducing type of titles

Exaggerated titles

Titles that refer to a particular slide on the website

Titles with excessive punctuation

Unflattering pictures

Body part closeups

Belly fat images

Photoshopped circles or arrows to focus a user's attention on one part of the picture

Thumbnails of people kissing

Thumbnails that are mildly suggestive

Thumbnails containing weapons, drugs or cigarettes

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