Social Importer eliminates the need to design new creatives from scratch, saving time and resources. You can quickly repurpose your best-performing social assets from Facebook and Instagram into display ads with minimal effort.
Social Importer is in beta with select partners with plans for a broader rollout in 2025. To see if you're eligible please reach out to your Account Manager.
During campaign setup, you will select whether you are using Native or Display formats. Once you have completed your campaign setup, select display and are ready to add creatives, you will be directed to this screen for display ads.
Select “ Social Ad” please insert your ad name and landing page.
Insert “Ad name” this will be used to identify your ad in creative reporting.
Tip: Add your aspect ratio i.e. FB 300x250 in the ad name to help you analyze performance. Ad size will be added to reporting at a later date. Be sure to add the landing page you want this ad to click out to.
Under the Media section, you take your ad’s Social Media library ID from Meta’s Ad Library. The ad id should be pulled from the library and should be a 16 digit number. Example: 1814207662673713.
Alternatively, you can click on the three dots of your facebook ad and choose “Copy link” from the drop down menu.
Your social ads can either come from FB or Instagram. No other social platforms at this time. It can be static or a video ad.
Remember that ads imported into our platform cannot be edited and will appear exactly as they do on the social platform. If you wish to customize your ad, we recommend uploading it through our display or vertical ads flow.
Once you have entered your ad ID/Url, you need to select your Ad Dimensions.
Currently, we only support two sizes: 300x250 and 300x600. If you require both, you'll need to complete this process twice.
After you upload your ad, you will see the following screen. Hit “submit” at the bottom right. Do not wait in this window or your ad will not upload. Click “submit” in the bottom right corner after uploading your ad. Do not wait on this screen as this will prevent your ad from uploading.
After submission, you will be directed to the ad page in Realize. A notification will appear at the top of the screen. Your ad is ready to preview when the notification says "click to Preview."
The "Click to Preview" button will show you exactly how your ad will look on our partners' pages. Note that advanced preview is not currently supported.
If you import a video file, and it doesn't fit the aspect ratio you've selected, we'll fill in the sides to create the selected square or rectangle shape.
Now your ad is read and you can easily expand your reach and performance onto the open web by uploading social ads directly to Realize in just a few clicks!