This article will review the basics of pricing and billing at Taboola.
Pricing Basics: CPC Pricing Model
With Taboola, you will pay for your campaigns on a CPC (Cost per Click) basis. Your CPC bid is what you will be charged for every click on one of your campaign items. You only pay if someone clicks on your campaign items. CPC is set at the campaign level.
The minimum required CPC value is $0.01, but we suggest choosing a value between of at least $0.20 - $0.70 to start. Starting with a higher CPC will make your campaign more competitive and more widely tested across the network. You can then change your CPC as needed, to optimize your campaigns based on how they perform.
Billing Basics
There are three different payment schedules available with Taboola:
Monthly invoice billing - Taboola charges you via invoice on a monthly basis. You will also have a credit limit.
Prepayment billing - You’ll need to pay before your campaigns can run
Automatic billing - You’ll have a set billing increment (typically $100), which is the total amount your campaigns can spend before you have to pay again.