It’s vital to know how to price your campaign and how to pay for it before you begin.
Pricing Basics: CPC and CMP Pricing Models
With Taboola, you will pay for your campaigns on a CPC (cost-per-click) or CPM (cost-per-mille, a.k.a. cost-per-thousand) basis.
Your bid is what you will be charged for every click (on CPC) or view (on CPM) on one of your ads. You only pay when someone clicks on your ads as part of a campaign.
Billing Basics
There are three different payment schedules available with Taboola:
Automatic billing
With automatic billing, you will have a set billing increment (typically $100), which is the total amount your campaigns can spend before you have to pay again. You will need to add a credit card to the platform that will be automatically charged at these increments, and you receive an invoice at the end of the month for total monthly spend.
Monthly invoice billing
When you choose monthly billing, Taboola charges you through an invoice on a monthly basis. On a monthly billing plan, you will be given an approved credit limit, and you must pay your invoice within the agreed payment term.
Prepayment billing
You must pay before your campaigns can run. If you prepay with a credit card or via wire transfer, you will be able to spend this amount before needing to add further prepayment.
Note: For other billing methods that are not automatic (i.e with a credit card) please reach out to your dedicated account manager.
Get more detail on our payment schedules and our accepted payment methods before you start your campaign.