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Audience Targeting Overview
Updated over a week ago

Realize offers targeting based on a variety of audience types:

  1. Broad Targeting - also known as run of network, where the predictive algorithm works to find the right audience

  2. Advertiser 1st Party - also for retargeting purposes
    Taboola Pixel audiences
    File based audiences - available in the US, Canda, UK, France, Germany, Spain, Italy, Israel, Greece, Switzerland, Uruguay, Portugal, Turkey, India, Japan, Singapore, Australia, New Zealand, Brazil, Mexico, Argentina, Colombia, South Africa, Puerto Rico, Panama, Azerbaijan
    Lookalikes - based off a CRM file and available only in the US

  3. Audience data marketplace - including both Realize's 1st party data and 3rd party segments

Pixel Audiences

You can combine different audiences together, however it's important to note that too many audience overlays can result in limited reach.

Contextual Targeting
Audience Targeting

It's important to always check the reach estimator to understand what you're scaling ability is like when overlaying audience targeting to your campaigns.

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