Create a customer file audience in the 'Audience' page in backstage.
In the top menu in Taboola Ads, click on ‘Audiences’ > ‘New Audience’ > 'From Customer File' to upload a customer file
Upload a CSV file with emails, hashed emails, mobile device IDs (IDFA or GAID), or 5 digit US Zip Codes
Choose emails (hashed or non-hashed), mobile device ID, or 5 digit US zip codes
If you choose to upload emails that are not hashed, Taboola will hash the emails on the client side without saving the emails on our servers.
Name the audience
Click "OK"
Files appear in the audiences table with "Processing" status
After 2-3 days, the lookalike audience status will change to "Ready"
When it's "ready", target or suppress the audience under My Audiences on the Edit Campaign page
Once a campaign is targeting an audience, the status of the corresponding audience will change to "Active"
Important Guidelines:
CSV file with one column of hashed emails
We accept hashed emails, mobile device IDs, or 5 digit US zip codes of US customers only
Emails
Taboola will hash the emails on the client side without saving the emails on our servers.
Hashed Email: We are compatible only with SHA256 hashing
Mobile Device IDs: we accept mobile device IDs from both iOS and Android devices:
Mobile Device IDs on iOS devices are called "IDFAs"
Mobile Device IDs on Android devices are called "GAIDs" or "ADIDs"
U.S. Adults only: Your seed file should only contain users who are U.S. adults
At least 7500 records and no more than 3 Million records*
All emails should be lowercase before and after hashing
File size should be no larger than 100 MB
*If you have customer files larger than 3Mil entries, you can onboard your audiences using our API Developer Portal
Visit our Advertiser Data Use Policy here.