Look-alike models are used to increase scale by finding new people likely to be interested in your business because they resemble existing customers.
Use your CRM data to create lookalike audiences on Taboola! You can upload either a customer list of hashed email addresses, mobile device IDs, or 5 digit US zip codes and Taboola’s predictive engine will find similar users that are more likely to convert based on the assumption that these users will be “like” your current customers in your database.
Visit our Advertiser Data Use Policy here.
How Lookalikes Help You
Proven Increase in Conversions - Targeting users who resemble your clients is proven to increase conversions and lower CPA
Grow Reach - using lookalikes allows you to expand your reach and find new customers
Harness Your Proprietary Data - Lookalikes takes advantage of the data you have on your customers and allows you to build off your past conversion success
Want to get started with Lookalikes? Learn how below.
Create a customer file audience in the 'Audience' page in backstage.
Important Guidelines