Targeting your campaigns to the right audience helps you get the most out of your campaigns. This article will review platform targeting options.
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With platform targeting, you are able to choose on which devices your campaign items will appear. Platform targeting can be useful if you have different product or service offerings for users that browse from different platforms. For example, if you’re offering a mobile app, it would make sense to target mobile devices only.
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If you are targeting multiple platforms, you most likely should set up a separate campaign for each platform. You can learn more about campaign set up optimizations here.
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​Setting Up Platform Targeting

To get started, do the following:

You can edit the operating system targeting at any time by returning to the Edit Campaign page.