Targeting your campaigns to the right audience helps you get the most out of your campaigns. This article will review location targeting options.
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With location targeting, you can target specific geographic areas - like countries or regions within a specific country. For example, if your business only ships to Canada and France, you can choose to target only those countries.
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You can also target more granularly - by postal code. For example, you can run your local store campaigns only in places you have physical stores, helping you spend your budget wisely and attract relevant customers.
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If you are targeting multiple locations, you may want to set up a separate campaign for each location. You can learn more about campaign set up optimizations here.
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Taboola partners with Digital Element, an MRC-Accredited, leading IP intelligence provider, to power it’s geolocation targeting services. Our decision to work with Digital Element was based of extensive testing of all options. We found Digital Element to be the most accurate.
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As with any digital targeting solution, no two analytics systems will have 100% alignment. We tend to see anywhere from 1-3% discrepancies between geographic reports.
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To ensure that our team is focusing their efforts on investigating the most pressing concerns, we have provided a threshold guideline below.

To get started, do the following:

You can edit the location targeting at any time by returning to the Edit Campaign page.