Name

This is where you input your campaign name. We recommend a name that accurately describes the content of your campaign to make it easy for you to find the campaigns in your account.

We recommend including identifiable characteristics such as the product name, location targeting and/or platform targeting.

Brand Name

This is the attribution text that will appear under your campaign ad’s headline and media in Taboola placements. This should reflect the name of your website, product, service, or brand. This cannot be edited after you complete your campaign set up.

Learn more about brand name.

Marketing Objective

This is the goal for your campaign. By having this goal in place, you will be in a better position to manage and optimize your campaign to hit your goals.

Learn more about marketing objective.

Start

The default setting for start time is the day you have created your campaign. This means your campaign will go live once your ads are reviewed by our content review team. If you’d like to set a start date that is in the future, select From and choose a date.

Learn more about campaign duration.

End

Your campaign can run without a specific end date. If you’d like to set a specific end date, select Until and choose a date.

Learn more about campaign duration.

Schedule

This capability allows you to choose both what days and what hours of specific days you’d like to include or exclude for your campaign.

Learn more about campaign schedule.

Location

You are able to include or block countries or regions within a specific country. This determines in which locations your campaign items will appear to users.

Learn more location targeting options.

Platform

You are able to target any combination of desktop, smartphone, and tablet traffic.

Learn more platform targeting.

Operating System

You are able to include or exclude any combination of operating systems. In addition, you can choose not only the OS family, but also versions within that OS family.

Learn more about operating system targeting.

Block Publishers (optional)

This is where you can block publishers if needed. This is not recommended when setting up a new campaign unless you strongly feel a publisher is not appropriate for your brand.

Learn more about excluding traffic sources.

Bidding Strategy

Taboola conducts an auction every time an ad placement is available for your campaign. Each auction determines which ads will be displayed at that moment in that space. Your CPC bid helps enter you into the auction.

Learn more about setting your bid strategy.

Spending Limit

This is the budget for your campaign. It is the maximum you are willing to spend within the set timeframe for your campaign, either monthly or for the entire campaign.

There are three spending model options you can choose:

For example, if you enter $2,000 as your Spending Limit with a Monthly Flight spending model, that campaign will spend no more than $2,000 every monthIf you enter $2,000 as a Spending Limit with an Entire Budget spending model, the campaign will run until the budget is depleted or it reaches the set end date.

Learn more about setting your budget and pacing.

Ad Optimization

This gives you the opportunity to decide how you’d like your ads to be distributed. You have two options:

Learn more about setting your budget and pacing.

Tracking Code

This is where you can add URL parameters to the destination URLs of your campaign items. The URL parameter will be added to every destination URL in your campaign when a user clicks on your campaign item in a Taboola placement. This helps you monitor users’ activity after they’ve clicked your campaign items.

Learn more about adding URL parameters to your campaign.