When planning an advertising campaign, it’s important to set a budget for how much you are willing to spend and how quickly you want to spend it.
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When setting up your Taboola campaign, you’ll need to specify your budget and how you want to pace that budget. Before setting your budget and pacing, consider how this will impact your campaign plan. For example, perhaps you’d like your budget to pace evenly throughout the duration of the entire campaign. Or, maybe you’d like to spend your budget as quickly as possible.
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Whatever your budget and pacing goals, Taboola can help. This article will explain how to set up your budget and pacing to work for you.
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To get started, do the following:

You can edit your CPC, budget and pacing at any time by returning to the Edit Campaign page.