Your campaign’s branding text contains the site name or product that you are promoting. This is the attribution text that will appear under your campaign items when they appear in Realize placements. The branding text lets users know who is “behind” the item, giving them a sense of confidence as to the credibility of the product or website being promoted.
Branding Text Guidelines
Below you can find the format for your branding text, organized by advertiser type and type of content you are running in your campaign. Please also make sure to review our policy guidelines for campaign items, including branding text.
Advertiser Type | Type of Content | Branding Text Format* |
Publisher | Your own article, blog post, video, gallery, etc. | “[website name]” ex. “Taboola” or “Taboola.com” |
Brand | Your own article, blog post, video, gallery, brand or service description, etc. | “[brand name]” ex. “Taboola Watches” |
Brand | Another publication’s unsolicited article, blog post, video, gallery, brand or service description, etc. about your brand | “[name of publisher | your brand name]” ex. “The Atlantic | Taboola Soft Drink” |
Brand | Another publication’s article, blog post, video, gallery, brand or service description, etc. about your brand that you paid them to create | “[publisher for brand]” ex. “The Atlantic for Taboola Autos” |
Brand | Another publication’s article, blog post, video, gallery, product or service description, etc. about your brand that you created and paid them to host | “[publisher by brand]” ex. “The Atlantic by Taboola Computers” |
Performance Marketer | Your own article, blog post, video, gallery, product or service description, etc. | “[brand name]” ex. “Taboola Financial Services” |
Performance Marketer | Another publication’s unsolicited article, blog post, video, gallery, product or service description, etc. about your product | “[name of publisher | your product name]” ex. “The Atlantic | Taboola Shoes” |
Performance Marketer | Another publication’s article, blog post, video, gallery, product or service description, etc. about your product that you paid them to create | “[publisher for product]” ex. “The Atlantic for Taboola Cosmetics” |
Performance Marketer | Another publication’s article, blog post, video, gallery, product or service description, etc. about your product that you created and paid them to host | “[publisher by product]” ex. “The Atlantic by Taboola Moving Service” |
Affiliate Marketer | Content related to the product you are trying to sell | “[product name]” ex. “Taboola Solar Panels” |
*All examples used are not real, for illustrative purposes only
Branding Text For Specific Products
In addition to the guidelines above, if you are advertising one of the products below, you will need to follow these additional guidelines:
Product Type | Additional Guidelines |
Diet Product | Add the word “supplement” to the end of your branding text |
Skin Product | Add the word “skincare” or other descriptor used on the product page (“wrinkle reducer,” “face lotion,” or “under eye cream” as examples) |
Testosterone Product | Add the word “supplement” to the end of your branding text |
Newsletter/Book/Guide | Add the word “newsletter,” “eBook,” or “guide” to the end of your branding text |
A Product With Automatic-Renewal Billing | Add the word “subscription” to the end of your branding text |
Insurance/Mortgage Product | Add the word “quotes” to the end of your branding text |
Solar Product | Add the word “quotes” to the end of your branding text |
Casino Referrals | Add the word “referrals” to the end of your branding text |
App Downloads | Add the word “app” to the end of your branding text |
Several Products on a Single Landing Page | Add the word “sponsored ads” to the end of your branding text |
Adding Campaign Branding Text
Branding text can only be set on the campaign level. You cannot add different branding text for different campaign items in the same campaign. If you’d like to use different branding text for different campaign items, you’ll need to create separate campaigns for each group of campaign items that need the same branding text.
To get started, do the following:
Go to the Campaign Management page.
Click +New Campaign.
Once on the New Campaign screen, go to the Campaign ID section, and enter your campaign Branding Text according to the guidelines above.
After you have entered your branding text, and the rest of your campaign settings, click Continue. Then you will be able to start adding campaign items to your new campaign.
You cannot edit the branding text yourself once the campaign has been submitted. To edit, please reach out to your Account Manager or support@taboola.com.