This means that the landing page of your ad may not align with the current campaign quality rating (see below for examples).
How to Fix This
Three options
Put the ads in a new campaign (Taboola recommends)
Fix the ads and resubmit to the same campaign
Change the existing campaign quality rating (Not recommended)
The first option is to create a new campaign for the lower quality ads and resubmit them for consideration. You can find out how to resubmit a campaign here. (Taboola recommended)
Alternatively, you can amend the ads to match the quality of the campaign. To do this consult our campaign quality rating guidelines to better understand our quality ratings.
Additionally, you can reach out to your Account Manager or to support@taboola.com to request a change to the quality rating of the existing campaign. Keep in mind that this may restrict how the campaign scales on the network and we don’t recommend it for this reason.
Some common explanations why campaign ads get rejected for this reason include:
Using toilet humour or mean-spirited content.
Exploiting the reader’s insecurities.
Including negative celebrity gossip or objectifying celebrities.
Focusing on relatives of a celebrity who are not famous in their own right.
Featuring passionate or intimate kissing.
To learn more about this rejection reason, click here.
To learn how to fix and resubmit your campaign or ad, click here.