Taboola permits the following content, products, and services to run on the Taboola network—however, they must comply with the additional restrictions listed below and the applicable laws and regulations of every location they target. This list is not exhaustive and is subject to change.

All alcohol-related promotions must comply with applicable legislation and other standard industry and regulatory requirements. This includes proper disclaimers, age-gating mechanisms, and responsible drinking and health warnings, which must all be present on the landing page of your campaigns.
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The following is prohibited when running campaigns promoting alcohol:

Alcohol promotion of any kind is prohibited in the following countries:

Gambling products allow individuals to bet money on the outcome of an event for a chance to win more money or a prize. Examples include Internet bingo, online casinos, offline casinos, and sports betting.
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These policies apply to all campaigns that promote Gambling or Gaming:
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V Campaigns must include responsible gaming messages.
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V Campaigns must clearly identify the advertiser and the product in the following ways:

• The landing page must make clear that it is promoting a product and what that product is.

• The landing page must be clearly labeled as an advertisement or advertorial if it’s not otherwise obvious.

• Branding text for any campaign must include the name of the end-product company.

• The landing page must not give the false impression that the visitor is on a third-party news site, or that any information on the landing page is coming from an independent third party news source.
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V Winner stories can only be shared on landing pages if:

• The stories are completely true.

• The stories appear on the casino's actual website, and not on an advertorial or an affiliate page.

○ To clarify: Affiliate marketers must not promote winner stories, and casinos may not create advertorials with winner stories.

• For each winner story, the actual odds of winning must be disclosed, and nothing may overstate the likelihood of winning.

○ Example: When referring to this particular winner, a disclaimer or context that “This winner beat the odds” would be helpful.

• Dollar amounts are not included in campaign item titles.
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X Campaigns selling Powerball tickets is prohibited outside the US.
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X Campaigns must not target minors (please note: the age of majority varies from country to country).
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X Campaigns must not show images of an individual who is, or seems to be, under the age of 25, nor show any promotions designed to appeal specifically to children and minors.
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X Campaigns must not mention specific dollar amounts in titles.
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X Campaigns must not make false promises.

• Campaigns must not contain any “easy,” “fool-proof,” or “low risk” language.

• Campaigns must not make any guarantees.

• Campaigns must not include specific dollar amounts, even if describing a true story of what others have earned.

• Campaigns must not include user testimonials, even if they are true stories of what others have experienced

• Campaigns must not imply that individuals can get rich through financial products.

• Campaigns must not imply that individuals can be trained to eliminate risk or minimize risk.

• Campaigns must not imply that investment products can solve financial difficulties or provide "financial freedom."
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X Campaigns must not make socially-irresponsible communications.

• Campaigns must not portray gambling as indispensable or as taking priority over family, friends, or professional or educational commitments.

• Campaigns must not suggest that gambling can enhance personal qualities, improve self-image or self-esteem, or help individuals gain control, superiority, recognition or admiration.

• Campaigns must not suggest gambling as a way to escape from professional or educational or emotional problems such as loneliness or depression.

• Campaigns must not suggest peer pressure to gamble, or disparage the choice not to gamble.

• Campaigns must not link gambling to seduction, sexual success, or enhanced attractiveness.

• Campaigns must not portray gambling as “tough” or “macho” or link it to resilience or recklessness.

• Campaigns must not suggest that gambling is a rite of passage.

• Campaigns must not suggest that gambling alone is preferable to social gambling.

• Campaigns must not use unrelated thumbnails that indicate wealth, such as cars, yachts, or extravagant living.

• Campaigns must not exploit cultural beliefs or traditions about gambling or luck.
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Gambling and gaming promotion of any kind is prohibited in the following countries:

Short-Term Loans are loans typically to be repaid in less than a year, and Payday loans are loans typically to be repaid or upon the borrower’s next paycheck. If you are running any such campaigns:
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V Your operations must comply with all applicable laws, regulations, and other requirements, and you must provide all relevant licenses and permits, where necessary
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V You must be a member of at least one of the following associations: The Community Financial Services Association of America (CFSA), Financial Service Centers of America (FiSCA), the Online Lenders Alliance (OLA), the Canadian Payday Loan Association (CPLA), or Financial Conduct Authority (FCA - for the UK).
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Investment products allow individuals to invest money, with a risk of losing that money. These include products related to trading binary options or foreign exchange market trading.
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V Campaigns must clearly identify the advertiser and the product.

V Campaigns must include clear risk notices.

• It must be clear that visitors are being asked to make an investment that can lose money.

• Examples:

1. “Trading binary options involves significant risk and may not be suitable for everyone. You should consider whether you wish to acquire any binary options in light of your investment objectives, level of experience, and appetite for risk.”

2. “Trading involves significant risk of loss and is not suitable for all investors. You should carefully consider your investment objectives, level of experience, and risk appetite before making a decision to trade with us. Most importantly, do not invest money you cannot afford to lose.”
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Important Note: It is your responsibility to consult with your lawyers and include all risk notices required to comply with all applicable laws and regulations of the countries you target.

V If the landing page states or implies a third-party accreditation or endorsement, it must be true. Campaigns must have permission from the third parties, and campaigns must provide a link to the third-party sites.
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V All fees must be clearly disclosed. There must not be any hidden fees.
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X Landing pages must not create false impression that visitors are on a third-party news site or that any information is coming from an independent third party.

• The landing page must be clearly labeled as an advertisement or sponsored promotion, if not otherwise obvious.

• If a “journalist” is not an independent news journalist but a scripted actor, this must be made clear.
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X Campaigns must not make false promises.

• Campaigns must not contain any “easy,” “fool-proof,” or “low risk” language.

• Campaigns must not make any guarantees.

• Campaigns must not include specific dollar amounts, even if describing a true story of what others have earned.

• Campaigns must not imply that individuals can be trained to eliminate risk or minimize risk.

• Campaigns must not imply that investment products can solve financial difficulties or provide "financial freedom".
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X Campaigns must not include any images that indicate wealth - such as cars, yachts, or extravagant living. Images of money or investment charts are ok.
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X Campaigns must not show images of minors or use any elements that could target minors.

Gamified E-Commerce allows buyers to bid on items for a dramatically discounted price, and participants then pay a fee to place small incremental bids to purchase the item at the discounted price. Each bid increases both the price of the item and the amount of time left to bid. Once the time expires, the company receives the money paid by each participant for each bid, as well as the item’s final price, paid by the winner.
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If you are running any such campaigns:
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V All campaigns must drive directly to the company's website or store
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X Advertisers must not use advertorial pages
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X Titles and thumbnails must not make false statements about “leftover” inventory that falsely give visitors the impression that the products are discounted due to inventory reasons.
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X Titles and thumbnails must not create a false sense of urgency ("Get this now —as they are running out fast”).
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X Titles must not include prices.
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The programs, products, and services in this category offer solutions for physical, mental, financial, or spiritual improvement. Examples of self-improvement topics include weight loss, nutrition, brain function improvements such as improved memory or cognitive function, hair strengthening products and vision improvements.
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X Campaigns for any type of self-improvement product must not make unrealistic claims about potential results.

X Thumbnails must not include before/after images.
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X Thumbnails must not include obese individuals.
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X Titles must not include claims about specific weight loss amounts

• Example: "This woman lost XX lbs in XX days"
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X The following claims are prohibited in titles and on landing pages:

• Weight loss of two or more pounds a week over the course of a month or more, without dieting or exercise

• Substantial weight loss, no matter what or how much the consumer eats

• Permanent weight loss, even after the consumer stops using the product

• Substantial weight loss, because the product or service blocks the body’s ability to absorb fat or calories

• Substantial weight loss for all individuals

• Substantial weight loss by wearing a product on the body or rubbing it into the skin
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Self-improvement product promotion in the following countries is allowed, but with restrictions:
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V Details of the subscription terms must be disclosed clearly and conspicuously before purchase.

• On the product purchase page, visitors must be required to specifically opt-in to any auto-renewal option. Visitors must check a box that clearly discloses the subscription terms.

• If a purchase page does not contain an auto-renewal opt-in disclosure, and you do not have control over that purchase page, then your landing page must disclose the auto-renewal clearly and conspicuously.
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- Example: "X supplement offers a 14-day trial for just $4.95 in shipping, but after you'll continue getting a new supply every month at the usual rate of $39.99").
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X Campaigns must not use any language that hides the fact that there is an auto-renewal subscription.

• Campaigns may only not a product or service is “free” if the claim is immediately followed by a disclosure of the subscription details.

• Campaigns may only reference a “trial” period if it discloses the length of the trial period.

V The landing page must make clear that the product has not been evaluated by the Food and Drug Administration, and that it is not intended to diagnose, treat, or cure any disease.
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V The landing page must include "Advertorial" clearly and prominently on the page.

• Disclosures must not be hidden above the navigation bar or below the landing page content.

• Disclosures must not appear in tiny font or a color that makes it difficult to read.
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V If visitors will be entered into an auto-renewal billing subscription, the subscription term details must be disclosed clearly and conspicuously before purchase.

• On the product purchase page, visitors must be required to specifically opt-in to any auto-renewal option. Visitors must check a box that clearly discloses the subscription terms.

• If a purchase page does not contain an auto-renewal opt-in disclosure, and you do not have control over that purchase page, then your landing page must disclose the auto-renewal clearly and conspicuously.

​- Example: "X supplement offers a 14-day trial for just $4.95 in shipping, but after you'll keep getting a new supply every month at the usual rate of $39.99”.
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V All paid endorsements must disclose that they are paid endorsements.
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X Campaigns must not give the false impression that the article was written by an independent third party.

• Campaigns must not use the word "news".

• Campaigns must not say "we researched the best options for our readers and..."

• Campaigns must not use fake reporter names.
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X Campaigns must not include fake comments, social media links, or testimonials.
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X Campaigns must not include auto-updating dates to give the impression that the content was just written today.
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X Campaigns must not have auto-updating expiration dates for offers.
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X Campaigns must not say "free" if there is shipping and handling, unless the shipping and handling charges are disclosed at the same time.
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X Campaigns must not include celebrity images or third party logos without permission.
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X Campaign titles and landing pages must not make any claims that a product will improve memory or cognitive function, or prevent cognitive impairment.
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X Campaign titles and landing pages must not make any claims that a product will prevent or reverse the effects of hair loss, or make hair grow faster.
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X Campaign titles and landing pages must not make any claims that a product can naturally restore your vision to 20/20.
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X Promoting Diabetes products is prohibited.
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X Promoting Herpes products is prohibited.
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Medicine and supplement promotions in the following countries are allowed, but with restrictions:
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These policies are based on FTC and Consumer Financial Protection Bureau documentation on misleading/false mortgage ads. The CFPB enforces federal consumer financial laws, including laws that prohibit material misrepresentations in advertisements for mortgage credit products.

These guidelines are to be referenced in addition to our global advertising guidelines.

Ads must not:

X Suggest an official government affiliation

Examples:

X Promise low interest rates or payment amounts that are too good to be true

Examples:

X Mislead users about any terms of the product offered

X Guarantee any of the following:

X Suggest that users can quickly or easily check to see if they qualify

X Suggest that users will have the opportunity to receive a discount on existing credit card debt in connection with the loan.

X Use headlines that suggest the product may help users pay off their mortgage

Ads must:

V Include all relevant details about repayment amounts and interest rates

V Make it clear that users are required to go through the standard qualification process, which takes time and includes a number of steps

V Clearly state any additional payment requirements such as taxes and insurance, when applicable

Example: Ad suggesting that reverse-mortgages are “no payment” or have no additional fees would be rejected

V If ads mention a “fixed” rate, they must include all relevant terms, including an explanation of how long the rate will be “fixed”

X Flashlight campaigns that come from affiliate programs are prohibited

X Flashlight campaigns that promote the product as military quality, tactical, for survival use, or via any similar marketing strategies are prohibited

Example: A flashlight campaign promoted by Duracell is allowed.