Include the following health warning disclosures on the landing page (in Spanish):

Target individuals under the age of 18.

Feature individuals under the age of 18 who are drinking alcohol.

Comply with the ABAC Responsible Alcohol Marketing Code

Include the following disclosure on the landing page: “Avoid excessive alcohol consumption.”

Driving

Olympics or competitive sports

Success

Sexuality

Depict consumption of alcohol.

Urge individuals to purchase or consume alcoholic products.

Include this disclosure on the landing page: "l'abus d'alcool est dangereux pour la santé."

Target publishers that can reasonably be expected to have readership of at least 70% of adults 18 years of age and older

Include an age-gate for branded sites where a user inputs age or date of birth, and is blocked in the event that the user indicates an age under 18.

Limit descriptions of the product to details about the product’s qualities.

Target individuals under the age of 18.

Offer alcoholic products for free.

Encourage excessive consumption of alcohol or criticize sobriety.

Involve consumption of alcohol in conjunction with operation of motor vehicles or any machinery.

Appeal to minors or contain minors

Use the amount of alcohol in the beverage as a selling point (for example: "This drink has a low percentage of alcohol, so you can avoid being excessively drunk," "This drink is quite alcoholic and you'll only need one or two to get drunk.")

Promote responsible alcohol consumption.

Promote abusive consumption or trivialize alcohol consumption.

Show individuals who are visibly intoxicated.

Associate alcohol with aggressive or dangerous conduct.

Speak negatively about abstaining from drinking.

Feature individuals under the age of 18 drinking.

Show athletes drinking or promoting alcohol.

State that the product will contribute to social, sexual, or intellectual success.

Use high alcohol content as a selling point.

Target people under the age of 18.

Depict consumption of alcohol.

Contain any incentives that encourage people to purchase or consume the product.

Encourage excessive, uncontrolled, and hence harmful consumption of alcoholic beverages.

Stress high alcoholic strength as being the principal feature of a beverage.

Depict sobriety and abstemiousness as negative values.

Induce the public to disregard different drinking styles associated with the specific features of individual beverages and the personal conditions of consumers.

Induce the public to believe that the consumption of alcoholic beverages promotes clear thinking and enhances physical and sexual performance, or that the failure to consume alcohol implies physical, mental or social inferiority.

Associate the consumption of alcoholic beverages with the driving of motorized vehicles.

Make direct use signs, symbols, drawings, fictitious characters or real people of primary appeal to minors, that may arouse the direct interest of minors.

Target or refer to minors, even only indirectly, or depict minors or people who clearly appear to be minors, consuming alcohol.

Depict an unhealthy attachment or addiction to alcohol, or generally lead people to believe that resorting to alcohol can solve personal problems

Include a warning to minors such as "you can drink after you are 20 years old" or "minors’ drinking is prohibited by law."

Include a warning for pregnant women and nursing mothers that alcohol may have a harmful influence on their embryos or babies.

Include a warning regarding alcohol consumption and health, for example: “Be aware not to drink excessively” or “Drink moderately.”

Include a warning to prevent underage consumption of alcohol, for example: “Underage drinking is prohibited by law” or “Drinking is after you turn twenty years old.”

Appeal or target people under 20 years of age.

Be featured on sites where the majority of users are under the age of 20.

Feature people under the age of 20 in the creatives and content of the campaign.

Encourage drinking while exercising or bathing.

Feature consumption of alcohol in relation to any dangerous activities.

Include pregnant celebrities in campaigns.

Show alcohol consumption in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the performance of any task requiring alertness or dexterity

Target individuals under the age of 18.

Encourage excessive alcohol consumption or suggest that drinking can help overcome boredom, loneliness or other problems.

Exploit those who are especially vulnerable because of age, inexperience or any physical, mental or social incapacity.

Depict alcohol consumption based on a dare or impute any failing to those who do not accept the challenge of a particular drink.

Emphasize the stimulant, sedative or tranquilizing effects of any drink.

Give the general impression that a drink is being recommended mainly for its intoxicating effect or that drinking is necessary for social success or acceptance.

Suggest that any alcoholic drink has therapeutic qualities or can enhance mental, physical or sexual capabilities, popularity, attractiveness, masculinity, femininity, personal relationships, social success, or sporting achievements.

Present drinks as preferable because of their high alcohol content or intoxicating effect.

Associate drinking with operating machinery, driving, performing any activity relating to water or heights, or any other occupation that requires concentration to be performed safely.

Suggest that people who drink are brave, tough or daring for doing so.

Be authorized by the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.

Be aimed at individuals under the age of 18 or associated with activities of individuals under the age of 25.

Promote excessive consumption.

Portray success, prestige, fame, leisure, tranquility, or joy.

Attribute nutritional, sedating, or stimulating qualities to the product.

Associate consumption with sporting, civic, or religious activities.

Promote the product through contests or sweepstakes.

Include or feature individuals drinking or holding alcohol.

Promote any alcohol that is free of charge.

Encourage underage drinking or be appealing to individuals under the age of 18.

Encourage excessive consumption of alcohol.

Target publishers where readers are of legal drinking age.

Emphasize the stimulant, sedative, or tranquilizing effects of any drink or encourage over-indulgence and excessive consumption.

Promote irresponsible consumption.

Associate consumption with enhanced physical performance, social success, or health.

Must only present information and make representations directly related to the product and its qualities and characteristics.

Only target sites where the audience is over the age of 18.

Target individuals under the age of 18.

Contain images or audio that depict or encourage alcohol consumption.

Contain corporate images used in an unclear manner.

Compare or compete against other brands.

Suggest that alcohol consumption leads to sexual attractiveness, life success, or health benefits.

Contain any celebrities.

Contain any images of workers or employees.

Contain any images of models dressed or behaving in any manner that is insensitive or inappropriate according to traditional cultural standards.

Only target sites where at least 75% of the audience is reasonably expected to be 18 years or older.

Target individuals under the age of 18.

Feature individuals under the age of 25.

Show alcohol being consumed in the workplace or while operating machinery, driving, or engaging in water sports.

Associate alcohol with sexual or social success.

Include an age gate (no individual under the age of 21 may access the site) on the landing page.

Include alcohol-related disclosure requirements, for example "drink responsibly."

Target individuals under the age of 21.

Only make product claims from this list of effects.

Conform to the Yakujihoo process.

Mention that the product has been tested/included in studies but cannot include the data or results of those tests/studies.

Include the following statement prior to purchase: "This product can penetrate only to stratum corneum" or "角質層まで浸透する"

Include the following statement prior to purchase: "This product can treat only the wrinkles caused by dryness" or "乾燥による小ジワを目立たなくする。"

Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance.

Use any individual endorsements of the product (this includes physician endorsement).

Be authorized by the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.

Be pre-approved by Taboola.

Comply with all other policies.

Target only users over the age of 18.

Hemp-derived CBD products only.

List the ingredients of the product, directions for use and recommended dosage on the landing page.

Contain less than 0.2% THC.

Include the following disclaimers on the landing page:

Use images of marijuana/hemp leaves on the landing page.

Promote ingestible CBD’s if the promotion is approved by the German Federal Office of Consumer Protection and Food Safety (BVL) as a “Novel Food”.

Make misleading or deceptive claims.

Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”).

Images marijuana/hemp leaves in the thumbnails.

Lead to selling of non-CBD cannabis based products (such as Marijuana).

Be pre-approved by Taboola.

Comply with all other policies.

Only target users over the age of 18.

Only be Hemp-derived CBD products.

Contain less than 0.2% THC.

Include these disclaimers:

Include directions of use and recommended dosage.

List the ingredients of the product on the landing page.

Use images of marijuana/hemp leaves.

Make misleading or deceptive claims.

Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”)

Use pictures of Marijuana/Hemp leaves on the thumbnail.

Lead to selling of non-CBD cannabis based products (such as Marijuana).

Be pre-approved by Taboola.

Only target users over the age of 21.

Only advertise hemp derived CBD products.

List the ingredients of the product on the landing page.

Have less than 0.3 percent THC.

Have the following disclaimer "These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease."

Have a footer with the full contact information of the company on the landing page (including: email, address and phone number).

Promote ingestible hemp derived products.

Make any medical or health benefit claims.

Drive the selling of non-CBD cannabis based products (such as Marijuana) or other prohibited products.

Include images of hemp/marijuana leaves or plants in the thumbnails.

Be registered as an Exchange Service Provider by the Financial Services Agency of Japan (FSA) under the Payment Services Act (PSA).

Provide necessary disclosures in order to convey the potential risk when trading cryptocurrency, for example, “This information is not an offer to buy, sell, or hold any cryptocurrency. Individuals who may copy within the CopyTrader Program are not deemed investment advisors and their performances in the past are not indicative of future results. All investment and copy trading carries risk and you should do your due diligence before investing."

Be a licensed provider through FinCEN as a Money Services Business (MSB) or have received a Money Transmitter License (MTL) in the State where it is doing business/advertising to consumers or the Securities and Exchange Commission as a broker-dealer, exchange, or alternative trading system.

Include a warning display "18禁"

Feature an age gate on the landing page that verifies that a user is over 18.

Be advertising medical practices, dental practices, hospitals, clinics.

Pre-approved by Taboola.

Use an age gate (19+) with a 'sign-in' requirement, all adult themed cartoons within the webtoon library.

Promote campaigns for multiple types of webtoons (which may include adult themed ones) only.

Contain sexual/adult content and images in the creatives (thumbnail+title), or LP.

Promote adult themed webtoons.

Be licensed with the Media Development Authority.

Company name.

Address.

Tax identification number.

Financial Total Cost (CFT).

Applicable annual interest rate.

Repayment system (French or German) applicable to cancellation of capital and interests.

Number, amount, and periods of payment.

Security deposit, if any.

Extra charges and additional insurance required, if any.

Be licensed through the FMA.

Be authorized by the Banque Nationale de Belgique (BNB) and the FSMA.

Be registered with proper local authorities.

Use factual information that is easily accessible and communicated in a clear language that is easily understood by consumers.

Make consumers aware of the relationship to the actual creditor (in cases where the marketing is not by the direct creditor), including informing if they solely cooperate with one or more creditors or if they are independent brokers.

Present the following standard information clearly, concisely and always with a representative example.

Be misleading in any way even if it is factual.

Be registered through https://www.orias.fr/welcome.

Be registered through Bundesbank.

Be licensed through Securities and Exchange Board of India (SEBI) and appear in a license lookup on https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes.

Promote a specific accountant.

Be registered through Banca D'Italia.

Display a valid registration number on the website (for example companies that promote real estate, banks, securities, loan companies, forex, binary options, investment advisory businesses, businesses that offer credit cards, and account opening agency services).

Black Market Financing.

Credit Card Cash-Back Services.

Be pre-approved from legal/content policy prior to running.

Be registered with CSSF.

Be registered with Autoriteit Financielle Markten.

Contain clear price information, and any discounts, bonuses and other advantages should not feature more prominently than the information about price.

Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example.

Use advantages and enticements but they must not be given a more prominent exposure than the mandatory information.

Be registered under Banco de Portugal.

Display a valid license/registration number on the landing page.

Include the name or the registered title of the licensed financial services provider.

Include terms of the credit on the landing page.

Loans from banks or other financial institutions.

Licensed pawnbrokers.

Advertisers lending money to accredited investors for securities.

Be registered through Banco de España/Autoridad Macroprudencial.

Be clear, objective and balanced.

Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example.

Be stated in the marketing in at least as prominent a manner as other interest rates.

Be in the ad and not simply referred or linked to elsewhere.

Be presented as a care-free solution to financial problems or in any way mislead the consumer about the financial consequences of it.

Emphasise the possibility of getting loans quickly.

Be in smaller text than the other information.

Be registered with FINMA.

Confirm through an authorised company representative that:

Be licensed with the OCC and insured by the FDIC.

Promote foreign banks if they are licensed with the appropriate authorities (see above) to do business in the US.

Use and link to a disclaimer based on IRS Circular 230.

Only target Utah and Nevada.

Confirm with an authorized company representative that

Claim their employees are certified by the IRS unless they are properly certified.

Target Vermont or states other than those mentioned above.

Provide a valid license.

Promote only:

Provide a local license

Provide a valid license for the target Australian State or Territory.

Only advertise the following content/products:

Provide a valid license from the Austrian Government.

Only advertise the following content/products:

Provide a valid license and registration in Belgium.

Only advertise the following content/products:

Promote a state-run entity.

Only advertise lotteries

Provide a valid state license.

Only advertise the following content/products:

Provide a valid license from Colijuegos.

Only advertise the following content/products:

Provide a valid license from the Croatian Ministry of Finance.

Only advertise the following content/products:

Provide a valid state license for the target state.

Only advertise the following content/products:

Provide a license from the Danish Gambling Authority.

Advertise only from the following content/products:

Promote a state run entity advertising:

Provide a valid state license.

Only advertise the following:

Provide a valid license from the French authorities.

Advertiser must operate “.fr” domain.

Contain a responsible gambling message on the landing page.

Provide a valid license and permit from the German authorities.

Only advertise the following:

Advertise games of chance (for example raffles).

Provide a valid license from the Greek authorities.

Only advertise the following:

Provide a valid state license.

Only advertise the following:

Advertise the following:

Provide a valid license from Hungarian Gambling Authority or State Tax Authority.

Only advertise the following:

Provide valid government registration.

Only advertise lotteries

Only advertise the following without a gambling license:

Advertise other forms of online gambling and lotteries even on websites featuring rummy-related content or fantasy sports.

Promote poker products and services in Sikkim, Nagaland, Gujarat, Assam, Odisha and Telangana.

Promote products/services registered with the Revenue Commissioners and provide a valid license.

Only advertise the following:

Provide a valid state license.

Only advertise the following:

Promote products/services authorized by the AASA and provide a valid operating license number.

Only advertise the following:

Offer bonuses or incentives.

Only advertise organizer announcements for the following government-controlled sports events:

Lotteries permitted provided advertiser holds a valid state license.

Advertise actual gambling on sports events.

Advertise mahjong.

Provide a license from the National authority.

Indicate the addictive nature of gambling.

Notify players to play responsibly.

Prohibit the participation of minors in gambling activities with an 18+ disclaimer.

Provide a state license.

Or promote a state-run entity.

Only advertise the following:

Physical casinos.

Mahjong.

Promote a state-run entity.

Only advertise lotteries.

Promote products and services that are registered with Secretaría de Gobernación and provides a copy of this registration.

Provide a valid license number.

Only advertise online gambling.

Include a disclaimer prohibiting minors from gambling.

Bingo.

Poker.

Provide a valid state license.

Only advertise the following.

Provide a valid state license.

Only advertise the following content/products:

Provide a valid state license.

Only advertise sports betting.

Provide a valid state license.

Promote one of the following:

Provide a valid state license.

Only advertise the following content/products:

Promote a state-run entity.

Only advertise the following content/products:

Advertise the following content/products:

Provide a valid state license.

Only advertise the following content/products:

Provide a valid state license.

Only advertise the following content/products:

Only promote national and state-run lotteries and prize draws.

Disclose the following

Advertise physical (brick and mortar) or online casinos.

Be registered and provide a valid license.

Only advertise the following content/products:

Promote a state-run lottery.

Provide a valid state license.

Only advertise the following content/products:

Provide a valid authorization certificate.

Only advertise the following content/products:

Promote a lottery that is either:

Include a responsible gambling message.

Include a warning against underage gambling.

Provide a valid license and be registered.

Only advertise the following content/products:

Be a lottery that provides valid state license.

Provide a valid license and be registered.

Only advertise lotteries.

Promote state-run sports betting.

Promote a casino licensed by the Swiss Federal Gaming Board (full list available here:https://www.esbk.admin.ch/esbk/de/home/spielbankenaufsicht/spielbanken.html)

Promote a state-run lottery

Provide a valid state license.

Only advertise sports betting

Promote state-run entities.

Only advertise the following content/products:

Promote land-based casinos or online casinos.

Promote products/services that are registered and provide a valid license.

Only advertise the following content/products:

Promote products/services licensed by the Uganda National Lotteries and Gaming Regulation Board.

Prohibit the participation of minors in gambling activities (include an over 18 disclaimer).

Include this warning statement: “Betting is addictive and can be psychologically harmful.”

Make misleading or false claims.

Have a business name or slogan which is misleading or false.

Target minors.

Only promote state-run lotteries.

Promote physical casinos.

Provide proof of registration.

Only advertise the following content/products:

Provide a valid state license and targeting the following states

Promote an online sports betting company advertising via mobile or web and targeting:

Promote an offline sports betting company targeting:

Clearly state that gambling opportunities are only available for customers who are located in a state that permits such online wagering activities.

Include responsible gaming messaging and/or a toll-free help line number.

Promote state-run lotteries.

Clearly state the symptom for which the product is used.

Mention dosage.

Include the official product name.

List the active ingredients.

Include the disclosure: “Duda consulte a su médico y / o farmacéutico.”

Promote devices that will be used directly by patients (may not promote devices that will be used by medical professionals).

Suggest that the dietary supplement is a medicinal product.

Claim that a food product can replace a conventional meal or claim that a diet can be based only on a specific food product. For example, “See better results when you take this vitamin daily instead of eating breakfast!”

Claim that the dietary supplement can diagnose, heal, relieve, mitigate, soothe, prevent or protect against any illnesses or symptoms. For example, “Your stress level will decrease if you take this supplement every day.”

Mention medical conditions. For example, “Boosts vitamin levels that are proven to reduce risk of cancer.”

Quantify how much less likely a consumer is to catch the illness should they consume the product. For example, "You’ll be 3 times less likely to catch the flu if you take this supplement daily.”

Be registered with the Therapeutic Goods Association on the Australian Register of Therapeutic Goods (https://www.tga.gov.au/what-are-therapeutic-goods). For example, A therapeutic claim is a statement that claims or is used in connection with preventing, diagnosing, curing or alleviating a disease, ailment, defect or injury in persons; or influencing, inhibiting or modifying a physiological process in persons;

Promote:

Be registered on this ANVISA registration list if not they must provide proof of registration.

Be registered at the “Junta Comercial do Estado” (State Trading Board).

Be registered (check here) and cannot promote prescription drugs in their creatives or on landing pages.

Include ANVISA registration on landing page, unless the product qualifies for an exemption.

Disclose risks of using the product, if applicable, to consumers’ safety and health, with proper and complete advice (advertisers must keep on file and provide upon Taboola’s request all factual, technical and scientific data that supports any advertising messages).

Promise reward to those who have no success after use of the product.

Indicate directly or indirectly, that the product has any therapeutic action.

Present any product as an exercise replacement.

Present any product as a meal replacement.

Claim weight loss of more than 1kg a week for a month or more without dieting or exercise.

Claim healing, curative or drug-related properties.

Suggest the presence of unauthorized or prohibited substances.

Suggest that food is unable to provide all the necessary components and vitamins for one's health.

Suggest benefits from consumption of product such as better social status or better performance.

Compare supplements with conventional food.

Suggest supplements are natural.

Offer any award, participation in contests or similar methods to encourage consumers to use medication.

Promote:

Be licensed.

Clearly communicate the intended use of the product.

Be factual, scientific information that describes the properties, claims, and conditions of use of the drug. For example, if the product relieves allergy symptoms including sneezing, runny nose, and itchy, watery eyes.

Acceptable Claim: “Product X relieves sneezing, runny nose, and itchy, watery eyes due to allergies”

Unacceptable Claim: “Product X relieves allergies”

Acceptable Claim: “Product X relieves fever so you can feel better.”

Unacceptable Claim: “Product X helps you feel better” (without reference to the therapeutic indication).

Include Only:

Advertise if they're accredited by the National Association of Boards of Pharmacy (NABP). Please have the client send the type of accreditation for legal/policy approval.

Make comparative claims.

Make any health claims.

Mention or even hint at the product’s use or the disease/illness it seeks to remedy.

Submit documentation given below prior to running:

Only include the following information in the advertisement:

Submit registration with State Food and Drug Administration (SFDA) of China prior to running.

Provide proof of pre-approval to legal/policy from competent administrative authorities.

Include disclaimer: “This product is not a substitute for pharmaceuticals.”

Mention prescription drugs in creatives or on landing pages

Promote prescription collection or delivery services

Suggest or guarantee the product’s effectiveness. For example, "This supplement is guaranteed to reduce your stress level.”

Suggest that the product can make a consumer healthy. For example, “This supplement will improve your heart rate, lower your cholesterol, and contribute to better health.”

Make claims that exaggerate the risks of a disease in a way that could lead consumers to worry about their health should they not use the advertised product. For example, “Due to pollution and a high-carb diet, sudden fatal heart attacks can happen without notice. The only solution is to take our supplement, which will prevent this.”

Include endorsements from medical institutions or medical practitioners.

Surrogacy (for example companies that match surrogate mothers with parents, the sale/purchase of sperm, ova, fertilised eggs or embryos).

Prenatal (pre-birth) gender determination (for example prenatal sex screening, sex-determination clinics).

Drugs and drug withdrawal treatments (for example prescription drugs, poisons for medical use, and drugs specifically supplied to the army, special-purpose drugs such as anesthetics, psychotropic drugs, toxic drugs and radioactive drugs).

Only give testimonials based on valid scientific evidence and not give personal opinions.

Discourage essential treatments. This includes any claims like "what your doctor will not tell you."

Confuse consumers by using unfamiliar scientific words for common conditions.

Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes "hidden signs you might have cancer."

Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (for example, accompanying the skin dryness commonly associated with chemotherapy), but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses, which are illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy.

Mention the items in here listed as "Conditions for which suitably qualified medical advice should be sought."

Mention additional items under 'Conditions for which evidence could be sought by the ASA or CAP' including Backache, Back Pain, Bacterial Vaginosis (BV), Candida, Digestion Problems, Improved Erection, Erection Problems, Low Libido, Menopause Menstrual Pain, Vaginal Thrush, Bladder and Prostate related conditions

Suggest that any product is safe or effective merely because it is "natural" or that it is generally safer because it omits an ingredient in common use.

Present a description or detailed representation of a case history that might lead to erroneous self-diagnosis.

Promote paternity tests (for example clinic-based testing services, at-home test kits).

Provide information about the product manufacturer.

Submit license prior to running.

Advise consultation with a doctor or pharmacist for example "Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage oder fragen Sie Ihren Arzt oder Apotheker").

Use any testimonials of medical professionals or academics.

Promote:

Guarantee results from long term use. For example, “If you take our vitamin for three years, you will become happier and healthier.”

Use expert testimonials, opinions or advice.

Recommend any products.

Promote a specific doctor or medical practitioner.

Use any testimonials of medical professionals or academics.

Promote

Be distributed:

Prescription Medicines.

Discourage essential treatments. This includes any claims like "what your doctor will not tell you."

Confuse consumers by using unfamiliar scientific words for common conditions.

Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes "hidden signs you might have cancer."

Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (e.g: accompanying the skin dryness commonly associated with chemotherapy) but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses (illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy).

Mention any of the items listed as 'requiring medical attention' in this list: https://www.asa.org.uk/asset/A2A01BF3-6F72-4216-B4AFC73344C4AF55/

Suggest that any product is safe or effective merely because it is "natural" or that it is generally safer because it omits an ingredient in common use.

Present a description or detailed representation of a case history that might lead to erroneous self-diagnosis.

Suggest that the efficacy of the medicine is devoid of side effects or that its safety or efficacy profiles are due to the fact that it is a natural substance.

Claim that the efficacy of the medicine or treatment is equal to or better than others.

Suggest that a medical consultation or surgical procedure is unnecessary or lead consumers to make an incorrect self-diagnosis.

Exclusively or principally address children or lead minors to use the product without appropriate adult supervision.

Make use of recommendations by scientists, health professionals or persons well-known to the public, or refer to the fact that the medicinal product has been approved for sale, or improperly or misleadingly report certificates of recovery.

Compare the medicinal product with a foodstuff, cosmetic or other consumer product.

Suggest that the medicinal or the curative treatment can improve normal good health, or that avoiding a certain product or treatment can be harmful, unless the message refers to vaccination campaigns.

Use improper, misleading or frightening depictions of changes in the human body caused by disease or injury, or due to the effects of the medicinal product.

Be genuine and must include disclaimers such as “this is an individual experience and not for everyone.”

Be general and not for a specific product or service when using professional sources, for example, doctors or specialists.

Choose from this list of effects when making product claims.

Conform to the Yakujihoo process.

Mention the fact that the product has been tested/included in studies.

Mention the importance of exercise.

Include user information such as BMI, caloric intake and level of exercise during diet period (Example: BMI=25-30, 2000 kcal intake per day, 9000 steps exercise per day).

Promote

Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance.

Include supporting data (studies) since the efficacy of the product cannot be mentioned.

Contain any individual endorsement of the product (this includes physician endorsement).

Mislead consumers by making claims.

“Can cure terminal cancer without going to a doctor.”

“Will improve arterial sclerosis by only drinking a bottle a day.”

"You will definitely and easily lose weight."

“Never try to restrict your diet. This bio bacteria will work instead.”

“Ideal for the prevention of high blood pressure.”

"Ingredients in this product have long been said to be effective in prevention of lifestyle-related diseases."

Make the claim that the product will cause weight loss of 5-6 kgs or more in six months.

Include testimonials unless the effect applies to all users.

Be pre-approved by the Medical Doctors Association, the Dental Association, and the Association of Oriental Medicine.

Be pre-approved by the Association of Medical Devices.

Be reviewed by the Korea Pharmaceutical Manufacturers Association.

Be pre-approved by the Health Food Association.

Submit registration (with Cofepris) to legal/policy prior to running.

Have prior authorization from the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.

Promote prescription drugs or over-the-counter medicines on the landing page.

Diet and nutrition.

Submit registration with the Ministry of Health to legal/policy prior to running.

List all active ingredients in the product.

Be accompanied by a warning that the supplement is not a medicine.

(1) be at least five seconds long and.

(2) occupy at least seven percent (7%) of the frame.

Refer to diseases.

Mislead about the necessity of visiting a doctor.

Suggest that the supplement is a medicine.

Suggest that the supplement possesses healing properties..

Claim that the supplement can cure a condition, but it may suggest the supplement can improve the condition, if true.

Suggest that the supplement replaces the need for healthy nutrition.

Include testimonials or any stories of first- or third-person experiences with the product in the advertorial text.

Use any research study that is required for the product’s state registration to support claims that the supplement is better than others.

Use a research study to directly recommend the supplement.

Contain any supplements with deer antler derivatives as an ingredient.

Abortion

Medical services

Medical device

Drugs

Display Health Sciences Authority permit number on the landing page.

State medicine’s intended use on the landing page.

Make exaggerated claims (for example “the only”, “longest lasting”, “works the fastest”).

Make comparative claims.

Offer free samples.

Medical devices

Drugs

Support claims of preventive or therapeutic effects with scientific evidence.

Weight loss medical procedures.

Emergency contraception (for example morning-after pill).

HIV test kits.

Guarantee relief or healing.

Claim that the product is a substitute for:

Use any testimonials.

Suggest that use or consumption of the product enhances physical, psychological, sexual or sporting performance.

Make claims about preventive or therapeutic effects that are not supported by sufficient technical or scientific evidence.

Use the term “natural”́ as a characteristic related to preventative or therapeutic purposes (“Natural Pain Relief!”).

Claim medicinal properties

Promise specific results (for example "You will lose one pound every week just from taking this supplement.”)

Use any testimonials or endorsements.

Make health claims.

Make any comparative claims.

Pharmaceutical/medicinal products (includes dietary food for medicinal purposes, infant formula for medicinal purposes, licensed traditional herbal products, homeopathic medicinal products, medical devices).

Make health claims.

Make any comparative claims.

Paternity tests.

Objective information on the drug.

Teasers for the drug or company.

If yes, include hyperlinks on the landing page to the FDA license and approval documentation.

f no, have the following disclosure "This product has not been evaluated by the Food and Drug Administration and that it is not intended to diagnose, treat, or cure any disease."

Generate a lead to purchase prescription drugs.

Make any claims about a drug (for example “If you have a migraine, take this and it will go away”).

Canadian online pharmacies.

Be licensed by the proper financial authority.

Any banking or financial intermediation and/or solicitation of funds activities performed in Argentina require registration and licensing with the Argentine Central Bank (ACB).

Establish a local presence (either through a local subsidiary or branch) if performing activities on a regular basis in Argentina.

Be authorization of the Argentine Securities Commission (ASC).

Include a statement of the risks associated with the product.

Hold an Australian Financial Services Licence (AFSL).

Be registered with the Financial Market Authority (FMA) and can be checked here.

Be licensed by the proper financial authority.

Be registered with the Central Bank of Brazil.

Be licensed by the proper financial authority.

Banking activity can only be carried out by banking institutions that have been duly authorized by the Superintendency of Banks and Financial Institutions (SBIF).

Be licensed by the proper financial authority.

Colombia regulates a broad range of activities, which require the Financial Superintendent of Colombia SFC’s authorization and often, the setting up of a local, regulated entity.

Be licensed to operate in Hong Kong by the Securities and Futures Commission (SFC), Hong Kong Monetary Authority (HKMA), Insurance Authority (IA), Mandatory Provident Fund Schemes Authority (MPFA)

Typically, a license will be with one of the following:

Be clear, fair, and present a balanced picture of the investment opportunity with adequate disclosures.

Contain all necessary warnings to inform consumers of potential risk.

Disclose the name and contact information of the company/investor.

Be fair, accurate, and relevant when comparing performance figures of different companies.

When giving performance information, report it accurately with corresponding sources and dates.

Be false, biased, misleading or deceptive.

Contain words or phrases that may give investors the impression that they cannot lose money or that profits are guaranteed, unless the scheme has a guarantee feature.

Contain language, artwork, or graphics that are inaccurate or inconsistent with the offering in the ad.

Give a negative representation of any competitor.

Be licensed through Securities and Exchange Board of India (SEBI) and appear in a license lookup on https://www.sebi.gov.in/sebiweb/other/OtherAction.do?doRecognised=yes.

Promote security and shareholdings are allowed in India as you do hold the shares.

Binary

Forex

CFD

Be authorized by CONSOB (Commissione Nazionale per le Società e la Borsa) or by the EEA, can be checked here http://www.consob.it/web/consob-and-its-activities/investment-firms.

Promote ebooks/guides for investment advice.

Be registered with the Ministry of Economy, Trade and Industry.

Examples: Ways to monetize blogs/Instagram, techniques to earn more points/miles.

「月5万円稼げる副業マニュアル」

「ブログ運営で収益化する方法」

「ポイント運用やマイル活用法」

Examples: Beginner’s guide to stock investments, cryptocurrency trading guides, ways to become a millionaire.

Exclusion: Direct advertisements from securities firms (e.g., Rakuten Securities, SBI Securities, Daiwa Securities)

「初心者向け株式投資成功の秘訣」

「仮想通貨トレード完全ガイド」

「億り人への簡単ファイヤーガイド」
** 証券会社による直広告は対象外（例：楽天証券、SBI証券、大和証券等）。

Examples: Lifestyle/mindset for success, cost-saving techniques, web design courses, beauty techniques.

Exclusion: Educational products (e.g., Benesse, Udemy, Kumon).

「成功するためのマインドセット術」

「年間支出を50万円減らす節約術」

「3ヶ月で英語をマスターする学習プラン」

「未経験者向けウェブデザイン講座」

「美容テクニック、マッサージやサロン運営」
** 教育、学習を目的とした教材販売等は対象外（例：ベネッセ、Udemy,Kumon等）。

Examples: “You won XXX” “Receive a giftcard”

「Quoカード1,000円当選しました」

「Amazonギフトカードがもらえます」

「空くじなし」抽選でもれなくQuoカードプレゼント」

Be pre-approved by the Korea Financial Investment Association (KOFIA).

Include a certification number and validation period.

Be pre-approved by legal/content policy.

Be licensed by CSSF, can be checked here https://searchentities.apps.cssf.lu/search-entities/search?lng=en.

The Ministry of Treasury and Public Finance (Secretaría de Hacienda y Crédito Público or SHCP)SHCP regulates the organization and operation of banks (deposit takers) and development banks, and it issues rules for the activities of offices of foreign financial entities and for the establishment of credit institutions and commercial bank affiliates.

The National Banking and Securities Commission (Comisión Nacional Bancaria y de Valores or CNBV) CNBV authorizes and oversees the organization, operation and regulatory compliance of credit institutions (i.e., Commercial banks).

Central Bank of Mexico (Banco de México or Banxico).

The National Insurance and Bonding Commission (Comisión Nacional de Seguros y Fianzas) CNSF is in charge of the operation, organization and supervision of activities of insurance and bonding companies.

Be licensed to operate in New Zealand.

Be set out in a way that allows them to be readily understood by the audience being addressed. All relevant information should be disclosed.

Make clear that any examples of past performance do not necessarily give a guide for the future performance. Examples used should not be unrepresentative unless clearly identified as such.

Be accurate and all statements and claims must be substantiated.

Keep key information legible with care taken to ensure disclosure commensurate with the importance of the information.

When using research results, identify the researcher and source references.

Use technical language and statistics provided they are relevant and used in a way readily understood by consumers without specialist knowledge.

Portray unrealistic or exaggerated financial expectations or outcomes.

State or imply that investments are safe or free from risk.

Claim or imply endorsement by any government agency, professional body or independent agency unless there is prior consent and the claim and endorsement are current and verifiable.

Be provide a valid license from Finanstilsynet.

Be licensed by Superintendencia de Banca, Seguros y AFPs (SBS) is the regulatory authority that requires authorization.

Be registered by the Polish Financial Supervision Authority (KNF).

Be registered by an EU member country.

Be authorized by Comissão do Mercado de Valores Mobiliários (CMVM), see link https://www.cmvm.pt/pt/Pages/home.aspx.

Display a valid license/registration number on the landing page.

Include the name or the registered title of the licensed financial services provider.

Include the name of the issuer.

Be accredited / licensed by the Central Bank of Russia.

Be a member of a self-regulated organization of forex-dealers.

Display a valid license and registration number of the forex-dealer on the landing page.

Include the name or the registered title of the licensed financial services provider.

Contain a warning stating that “agreements and/or financial instruments offered (by a forex-dealer) are of high risk and may result in loss of funds in full and that one shall assess all risks before entering into any transactions.”

Financial spread betting including

Provide a fair and balanced view of the capital markets products to which it relate.

Present information in a clear manner, regardless of whether such information is in text or otherwise.

Present visual advertising in a clearly legible manner.

Contain the following statement: “This advertisement has not been reviewed by the Monetary Authority of Singapore.”

Be approved by the senior management of a holder of a capital markets services license, an agent appointed by all the members of the senior management or by a committee appointed for this purpose, prior to its dissemination or publication.

Be at least 10‑point Times New Roman or any other standard font type that is visually equivalent to that font size.

Be smaller than 20-point.

Be licensed in South Africa only licensed platforms may promote binary/forex trading services, products or "advice."

Be licensed by the Financial Advisory and Intermediary Services (FAIS): https://www.fsca.co.za/Regulated%20Entities/Pages/FAIS-Verifications.aspx.

Be registered with the Comisión Nacional Del Mercado De Valores (CNMV).

Be regulated by Finansinspektionen (FI), usually EEA regulations are accepted. Can be checked here https://www.fi.se/.

Be regulated by Swiss Financial Market Supervisory Authority (FINMA). Can be checked here https://www.finma.ch/de/finma-public/bewilligte-institute-personen-und-produkte/.

Have a special permit and license from the relevant authority. For any advertisement of derivatives by a securities firm and for any advertisement of futures trading by futures firms, a prior report (with the details of the advertisement) needs to be filed with the futures association and securities association in Taiwan, as applicable. The reported advertisement is valid and can be used for one year.

Disclose if interest rates, fees, rewards and risks are involved.

Be expressed in plain Chinese.

Disclose the name of the financial service enterprise that is advertising.

Be one of the following financial services:

Use any falsehood, deception, concealment, or other conduct which may mislead others.

Exaggerate their performance.

Mislead consumers to believe that the authority has provided guarantees for the financial products or services.

Pre-advertise or pre-promote financial products or services that have not yet been approved by the authority.

Guarantee principal or profit.

Deliberately hide information in notes and restrictions (e,g. in small font).

Be native advertisers driving directly to their websites.

Be registered to do business in the UK as a Financial Services Firm. EEA authorisation is also permissible until finalization of Brexit.

Be advertorials.

Only target the US.

Drive directly to the native advertiser's website or the app store.

Be licensed by the SEC as an Investment Advisor or Broker-dealer.

Be an affiliate advertisers.

Be an advertorial.

Include "Attorney Advertising" in the branding text.

Include "Attorney Advertising" in the branding text.

Comply with the UK Solicitors Regulation Authority (SRA)’s Code of Conduct and the Committees of Advertising Practice (CAP)'s Code for Non-Broadcast Advertising.

Include "Attorney Advertising" in the branding text (CRT Only).

State the name of the end advertiser (the law firm being advertised).

Contain inducements of any kind (for example “Make a claim with us, or inquire, and we’ll send you a new iPad." However, "No win, no fee" promotions are permitted, if the claims are true).

Include "Attorney Advertising" in the branding text (CRT Only).

Contain the following disclosures on the landing page

Advertise only positive and pre-paid campaigns.

Negative content related to politics, brands or public figures.