To provide a positive experience for our users, Taboola uses campaign quality ratings which determine which campaign items and campaigns are acceptable across our publisher network.
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Taboola has two quality ratings: Level 1 and Level 2. If your campaign has a Level 1 rating, that means it meets the standards of the majority of our publishers and therefore is more likely to get scale across the network. If your campaign has a Level 2 rating, that means that your campaign is likely to have a limited reach on a subset of publishers who accept Level 2 type campaigns.
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Before your campaign goes live, our team looks at every submitted campaign item and assigns the appropriate quality rating to each campaign.
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Important note!

Taboola reserves the right to adjust the assigned rating after the campaign has been launched.

To learn more about the content review process, see here.
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Your campaign’s quality rating will be determined by the quality of all elements of the campaign items within the campaign, including each item’s thumbnail, title and landing page.
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Your campaign’s quality level is set at the campaign level, and will be set to the lowest level that we assign to any of the campaign items in your campaign. For example, if an item has a Level 1 title, but has a Level 2 thumbnail, the campaign will be labeled as Level 2.
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Quality Ratings Overview
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Below are some examples of campaign item characteristics that qualify as Level 1 or Level 2. Please note that these lists are not exhaustive.
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Branded content

World news from premium publishers

Mortgage, credit cards, refinance

Retirement

Travel

Political topics

Healthcare topics

Religion

Fashion articles with no sexual context

Positive/neutral celebrity content

Sports (with images that do not focus on skin)

Food

Auto insurance

Games

Premium weight loss products

Dating

Alcohol (where permitted)

Swimwear with no sexual context
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Gossip

Gambling (where permitted)

Beauty products

Anti-aging products

Clickbait titles inducing type of titles

Exaggerated titles

Titles that refer to a particular slide on the website

Titles with excessive punctuation

Unflattering pictures

Body part closeups

Belly fat images

Photoshopped circles or arrows to focus a user's attention on one part of the picture

Thumbnails of people kissing

Thumbnails that are mildly suggestive

Thumbnails containing weapons, drugs or cigarettes
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