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Audience Insights: Demographics
Updated over a month ago

Audience breakdown by age and gender in Realize

Overview

Audience Insights in Realize aim to provide you with transparency into who your campaigns are reaching, not just where your budget is being spent.

With access to in-depth audience insights, you can refine your strategies and connect with the right users more effectively to drive performance.

Demographic Insights

Audience Insights in Realize currently offer a breakdown by age and gender.

You have the option to filter by age, gender, or both which is powered by declared 1st party data.

This is based on a sample of campaign traffic and the data will only be presented when there is enough coverage within that market. With this in mind, note that there are some markets for whom this breakdown won’t appear due to limited coverage.

Note! Demographic reporting is fully optimized for data starting from beginning of 2025 (e.g. ability to show combined age and gender data accurately)

Step by step Guide

  1. Navigate to the Campaign tab in Realize

  2. Select a campaign that you want to analyze

  3. Within the reporting dropdown, click on Audiences Demographics, and you will see the breakdown for your campaigns

  4. Additionally, you can filter by specific demographic group, should you want to narrow it down further

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