This means the landing page may be providing a poor experience for visitors. This can range from technical user experience issues to false, misleading, or deceptive claims or practices on your landing page. Misleading claims are not allowed, even if they are implied rather than expressly made.
Example: You submitted a landing page that does not seem to have enough information about your product before the user must input their personal information.
Example: There seems to be a countdown timer that claims that the user has limited time left to make the purchase or else the opportunity will no longer exist.
Example: Your landing page seems to have unlinked media references claiming that the product is seen in the news.
How To Fix
Review your landing page to ensure that all content is providing a positive user experience. Here is a non-exhaustive list of reasons that may result in this type of rejection:
Landing pages that seem to be general home pages, directory listings, general index pages, or PDFs unless explicitly authorized by Taboola, at our sole discretion.
Landing pages that seem to have an unreasonable amount of popups or overlays.
Landing pages that have a paywall or seem to require a user to log in or register prior to access. Users must be able to find adequate product information on the landing page before they are required to sign in or otherwise input their personal information.
Hyperlinks on landing pages seem to be labeled inaccurately and may not lead to a destination that the user reasonably expects when they click the link.
Landing pages seem to include false, misleading, or deceptive claims. There must be appropriate support for all statements made.
The creation of a seemingly false sense of urgency.
The inclusion of seemingly unsubstantiated or false rumors about any person.
The inclusion of seemingly inaccurate or deceptive images, including fake or altered images.
To learn how to fix and resubmit your campaign or campaign item, click here.
To learn more about poor landing page practices, click here. To learn more about deceptive landing page practices, click here.