What kind of images are usually rejected by the Content Review team?
Falsely implying the user can become rich, for example using unrelated images that indicate wealth or extravagant living
Targeting or show people who are, or appear to be minors
Images completely unrelated to the product (especially when the headline implies that the product is in the image!)
What are the most frequently rejected claims by the Content Review team?
Low-risk language such as "risk-free", "easy," "foolproof", "low risk", "minimize risk", "eliminate risk"
Guarantees, promises, or absolute language
Unqualified amounts that users can earn or save
Get-rich language such as "achieve financial freedom"
Claims to replace or substitute users' regular source of income
Falsely claiming or suggesting government affiliation
Socially irresponsible claims such as:
Portraying gambling as indispensable or as taking priority over family, friends or professional or educational commitments
Suggesting that gambling can enhance personal qualities, improve self-image or self-esteem, or help users gain control, superiority, recognition or admiration
Suggesting gambling as a way to escape from professional or educational problems such as loneliness or depression
Linking gambling to seduction, sexual success, or enhanced attractiveness
Portraying gambling in a context of toughness or link it to resilience or recklessness
What is often missing and can be added to improve the landing page?
Adding responsible gaming messages
Example: Gambling can be addictive, please play responsibly. For more information on support tools, please visit our Responsible Gambling page
Fake winner stories or winner stories on third party sites and affiliates
State-run license valid for the target geo
Video buttons and transcripts in campaigns using video whiteboards
Company details (example: phone, address)
What are some common product related rejection reasons?
Targeting geos that are not yet open for casinos and gambling
Open target geos are: Argentina, Armenia, Australia, Austria, Belarus, Belgium, Botswana, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Japan, Kenya, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Kingdom, United States, Vietnam.
United States - Specific States only*
Online casinos: Connecticut, Kansas, Michigan, New Jersey, Pennsylvania and West Virginia only (Landing page requires a disclaimer stating that gambling is only available to users within the state).
Online poker: Connecticut, Michigan, New Jersey, Nevada, New Jersey and Pennsylvania only.
Online sports betting: Arkansas, Arizona, Colorado, Connecticut, Maryland, Michigan, New Jersey, New York, Illinois, Indiana, Iowa, Kansas, Louisiana, Nevada, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia.
Fantasy sports: States other than Arkansas, Hawaii, Idaho, Montana, Tennessee, Washington and West Virginia.
Online horse racing: States other than Alaska, Arkansas, Georgia, Hawaii, Maryland, Mississippi, Missouri, North Carolina, South Carolina, Texas, Utah, Washington and West Virginia.
*Landing page usually requires a disclaimer stating that gambling is only available to users within the state)
This is a non-exhaustive documentation for reference purposes only. For further information, please consult Taboola’s Advertiser Content Policies Help Center page