What kind of images are usually rejected by the Content Review team?
Misleading users into thinking they are purchasing a different type of offer other than the one(s) advertised
Celebrities and logos associated with brands without appropriate rights
What are the most frequently rejected claims by the Content Review team?
Guarantees, promises, or absolute language
Unqualified amounts that users can earn or save
Claiming or implying counterfeit such as promoting replica or heavily discounted luxury products (unless directly promoted by the brand)
Health and beauty policy violations (see the health and beauty FAQ)
What is often missing and can be added to improve the landing page?
Adding clear risk notices
Media logos non-hyperlinked to the relevant media article
Including the platform provider details and licensing details on both the landing page and platform pages
Video buttons and transcripts in campaigns using video whiteboards
Falsely giving the impression that users are viewing a news site or anything that is not promotional in nature, such as not writing in prominent lettering at the top of the page "Advertorial"
Full contact details
What are some common product-related rejection reasons?
Certain prohibited products cannot be advertised on Taboola, such as tobacco, counterfeit products, weapons energy-saving devices, battery reconditioning training material, non-transdermal pain relief patches, and doomsday products.
This is a non-exhaustive documentation for reference purposes only. For further information, please consult Taboola’s Advertiser Content Policies Help Center page