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Policy FAQ - Finance & Investments

This article includes content best practices you can adopt to ensure your ads meet our policy and avoid unnecessary campaign rejections.

Updated over a year ago

What kind of images are usually rejected by the Content Review team?


  • Misleading users into thinking they are purchasing a different type of offer other than the one(s) advertised

  • Falsely implying the user can become rich, for example using unrelated images that indicate wealth or extravagant living

  • Government logos and politicians falsely suggesting government affiliation

  • Celebrities and logos associated with brands without appropriate rights

What are the most frequently rejected claims by the Content Review team?


  • Low-risk language such as "risk-free", "easy," "foolproof", "low risk", "minimize risk", "eliminate risk"

  • Guarantees, promises, or absolute language

  • Unqualified amounts that users can earn or save

  • Get-rich language such as "achieve financial freedom"

  • Claims to replace or substitute users' regular source of income

  • Falsely claiming or suggesting government affiliation

What is often missing and can be added to improve the landing page?


  • Adding clear risk notices

  • Media logos non-hyperlinked to the relevant media article

  • Including the platform provider details and licensing details on both the landing page and platform page/s

  • Video buttons and transcripts in campaigns using video whiteboards

  • Falsely giving the impression that users are viewing a news site or anything that is not promotional in nature, such as not writing in prominent lettering at the top of the page "Advertorial"

  • Company details (example: phone, address)

What are some common contract for difference (CFD) specific rejection reasons?


  • Missing specific loss percentage risk notice for users of the product starting no lower than 65% (for example, 65-80% losses) and specifically mentioning CFDs

  • Missing license in compliance with the targeted geo

  • Targeting countries that are not yet open for the CFDs advertising of CFDs

    • Open target countries: Argentina, Australia, Austria, Bahrain, Belgium, Botswana, Brazil, Chile, Colombia, Costa Rica, Denmark, Dominican Republic, Ecuador, El Salvador, Germany, Greece, Guatemala, Hong Kong, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Kuwait, Luxembourg, Mexico, Namibia, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Peru, Poland, Portugal, Qatar, Russia, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Tanzania, Trinidad and Tobago, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam, Zambia, Zimbabwe

What are some common cryptocurrency specific rejection reasons?


  • Promoting non-well-known coins while advertising a platform where users can buy and sell cryptocurrency

  • Targeting countries that are not yet open for the advertising of cryptocurrency

    • Open target countries are: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Portugal, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, and the United States.

What are some other common product-related rejection reasons?


  • Products requiring policy pre-approval before campaign launch get rejected, most commonly affiliate investment campaigns collecting user details and Gold IRA

  • Certain prohibited products cannot be advertised on Taboola, such as binary options, credit repair services, get-rich-quick schemes, NFTs, penny stocks, and pyramid schemes

This is a non-exhaustive documentation for reference purposes only. For further information, please consult Taboola’s Advertiser Content Policies Help Center page

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